Meet Michael Sabetta: Mobile games veteran, digital artist, and now Dir of Creative @ Layer

We are thrilled to announce that Michael Sabetta has joined the Layer team as our new Director of Creative. 

This role is all about creating an amazing user experience on Layer, something that’s incredibly important to us. Michael will focus on onboarding, tutorial workshops, artist-focused content, and collaborating with our product team to improve core functionality. With over 14 years in digital media/marketing, and nearly 8 years in mobile gaming, Michael brings the perfect combination of ingredients to support Layer creators.

His impressive background includes leading a team of over 20 creatives at AppOnboard, where he developed comprehensive onboarding and tutorial content for BuildBox. At AdLiven, he launched advanced AI image generation and Insights tools to enhance user interactions with playable ads.

Outside of work, Michael enjoys playing tennis with friends, driving his 40-year-old BMW, and hiking with his dog Bella (pictured). 

Insights from Michael Sabetta

What are your thoughts on AI in the creative space?

AI in the creative field has sparked a lot of debate. While some are against using AI for creative projects, it’s important to see AI as a transformative technology. I view AI as a tool, and Layer’s integration of BRIA, which allows users to create copyright-compliant content at scale with proper artist attribution, is truly groundbreaking.

What made you want to join the Layer team?

I’ve been closely following AI and using it daily for various tasks. Given my background in the mobile gaming space, joining Layer felt like a natural fit. As a creative, I see immense value in Layer’s current features. With the exciting new features we’re developing, Layer is poised to revolutionize the industry and become an indispensable resource for designers.

Where do you see AI and game art going in the next few years?

We’re at an exciting juncture. While the exact trajectory of AI and game art is uncertain, I believe AI will significantly accelerate game production. This will likely lead to a surge in mobile gaming and indie game development. Layer’s ability to allow users to take their in-house assets, create a unique art style by training a custom AI model to generate assets efficiently in that style, is a game-changer.

What is your advice for artists in the mobile game space?

My advice to artists is to embrace AI as a creative tool and learn it as a skill. Understand how to use prompts effectively to create the assets you need. Embracing this new technology can significantly speed up your workflow and open up new possibilities in your creative process.

We are incredibly excited to have Michael on board and look forward to his mission to improve our core user experience. Welcome to #TeamLayer!