# Unleashing Generative AI for Games Author: [Shay Pomeroy](https://layer.ai/authors/shay) | Published: 2023-01-20 Tags: news > Today, we're thrilled to announce the beta launch of our next-level creation suite for game art. Layer enables any game artist to generate countless new assets based on their unique art styles. All --- Today, we're thrilled to announce the beta launch of our next-level creation suite for game art. Layer enables any game artist to generate countless new assets based on their unique art styles. All you have to do is to upload your existing game assets. We’ve been in private beta, working with amazing artists from leading gaming studios to perfect the first version of our product. We couldn’t be more excited to share our progress with you! We’re also excited to share that Layer is already being used by game studios that create games played and loved by millions. Head to [layer.ai](https://layer.ai/) to find out who we’re working with. Our platform’s core is the ability to prepare your styles by simply uploading your game assets at our Style Studio. Layer captures your game’s unique art and creates a Style that you can use to generate infinite assets! No complicated settings, no trial and error. Early in our conversations with artists, we identified this as a critical requirement to augment their daily workflows. It’s simple, fast, and intuitive. # Create assets with complete creative control We’ve designed Layer to be simple to use and easy to get started with — no hours of tutorials to watch or training to complete, just type prompts and generate many assets. As you dive into Layer and need more power, Layer delivers that too! Do you want just to brainstorm concepts? Or do you want to launch a game in two weeks and need thousands of assets? It’s easy. Simply type what you need and choose from as many alternatives as you want. Explore our full range of [image models](/models/image) to find the right fit for your project. Yet even with all this, what makes Layer really special and truly gives you complete creative control is the Layer Canvas: - Generate an asset from a sketch or an image - Sketch and edit an area inside the image - Expand images out All edits are perfectly consistent with your style and fit right into the image. You can precisely control the level of influence your sketches have on the results. Layer provides a powerful and intuitive toolset that makes creating assets for any game easy. But, most importantly, it’s a joy to use! # Behind the scenes Our main objective was to build a simple, intuitive, and responsive UI for game artists. A lot of the work to achieve this was behind the scenes in our world-class backend, based on our expertise in developing AI infrastructure products for two years. Our experience enabled us to achieve unparalleled performance in our UI, with images generated in ~4 seconds. As such, Layer is the fastest AI image-generation experience out there. We are doing all the magic in a highly efficient, flexible, and scalable way to offer unbeatable pricing for this level of performance. # About Us Our founder, Mehmet Ecevit, is a gaming legend. As a serial gaming entrepreneur, he deeply understands the needs of gamers and gaming companies. Mehmet co-founded GramGames (the creators of 1010! and Merge Dragons!), a company that pioneered the hyper-casual genre. He deeply understands the needs of gamers and Gaming companies. Gram Games was acquired in 2018 by Zynga for nearly $500M — all after only raising a few million of capital! Leading our Engineering efforts is our VP of Engineering, Volkan Gurel. A graduate of MIT, he has worked on AI products since 2008. His experience includes building one of the first consumer-facing AI products at Hunch, and leading the team at Airware responsible for autonomously processing drone imagery with computer vision in a cloud platform. Mehmet founded Layer in 2020 with the objective to build a world-class, scalable AI platform for developers. With the advent of the Generative AI revolution, our team quickly adapted the technology we developed over two years towards building the most performant, scalable, and user-friendly Generative AI product on the market. # I want this! If you are building games and are interested in using Layer to create your gaming assets, check out our [pricing](/pricing) or head over to [layer.ai](https://layer.ai/) and join our waitlist! We’ll be in touch soon to work with you to understand your needs and onboard your team. *We thank the incredible people at game studios we worked with across the world for their invaluable feedback!* --- [View original](https://layer.ai/blog/unleashing-generative-ai-games) | [All posts](https://layer.ai/blog)