# Layer Features: Agentic Creative Production for Game Developers > Layer is an AI creative production platform with a Creative Agent that helps mobile game developers and game studios answer user acquisition (UA) questions and solve UA creative production challenges. Give the agent a brief and it can research trends, develop concepts, select models, build workflows, generate campaign assets and playable HTML games, review results, and improve the next creative run. Layer supports the full creative loop across UA creative production, game art production, LiveOps and CRM, and concepting. Teams remain in control while the agent plans, creates, reviews, delivers, learns, and improves. ## Creative Agent and Workspace - **Creative Agent (Beta)**: Takes a full brief, researches trends, ideates, chooses the right model, builds workflows when needed, and generates assets with the team in the loop. - **Infinite Board**: Organizes assets spatially, groups items, compares variants, and gives the team and agent a shared canvas. - **Reference Sets**: Creates reusable libraries of characters, backgrounds, objects, and styles, with support for LoRAs and voice cloning. - **Projects**: Keeps per-title instructions and assets together so the agent stays on brief and output remains consistent across runs. - **Connectors (Beta)**: Connects AppLovin, Meta, Google, TikTok, Google Drive, and other systems. The agent can use campaign and creative performance to inform future batches. - **Memory**: Learns workspace-specific preferences and ways of working. Memory remains under the customer's control and is not used to train foundation models. - **Trends (Beta)**: Analyzes trending UA creatives by structure, remixes them with project assets, and brings trending social keywords into prompts. - **Playable Generation**: Generates playable HTML games and ads from a brief and project assets, without an engineering backlog. - **Agent QA (Beta)**: Reviews output against the brief, identifies issues, improves prompts, and regenerates to reduce wasted Creative Units per usable asset. ## User Acquisition for Mobile Games Layer's Creative Agent helps mobile game developers investigate and act on UA questions such as: - Which creative concepts and trends should we test next? - How can we produce more campaign variants across channels and formats? - Which models and workflows are best suited to this brief? - How should performance from AppLovin, Meta, Google, and TikTok inform the next creative batch? - How can we review generated assets and reduce failed or unusable generations? - How can our UA creatives remain consistent with the game's characters, visual identity, and project requirements? - How can we turn a brief and game assets into playable HTML games and ads? ## Creative Use Cases - **Ad Campaigns**: Produce end-to-end campaigns across channels and formats. - **Social Content**: Create always-on content for social platforms and audiences. - **Product Launches**: Move from concept to launch with fast, on-brand production. - **Gaming and Playables**: Generate playable HTML games, playable ads, and in-game moments that drive engagement. - **Brand Systems**: Maintain a consistent visual identity across creative output. - **Events and Activations**: Produce event content on a LiveOps cadence. ## Production Stack - **Node-based Workflows**: Build repeatable pipelines, automate repetitive tasks, and standardize production. The agent can build workflows for the team. - **Video Generation**: Generate full-length video with models including Veo 3.1, Seedance, Kling, and Wan for UA hooks, playable ads, and story formats. - **Image Generation**: Generate 2D content with models including FLUX, QWEN, and SDXL or with custom-trained models. - **Custom Model Training**: Train Layer on a studio's art style to keep generations on-brand, or use more than 40 pre-built models. - **Natural-language Editing**: Change text, swap elements, or adjust images and video with a prompt while preserving style. - **Asset Refinement**: Upscale, remove image and video backgrounds, and vectorize assets at scale. - **3D Model Generation**: Create 3D models from prompts or images, including T/A poses, parts, and PBR textures, then export to Blender, Maya, or a game engine. - **Audio Generation**: Create game-ready sound effects, character voiceovers, and lipsync video with ElevenLabs, including voice cloning through Reference Sets. ## Enterprise and Data Protection Layer is SOC 2 compliant and GDPR ready, with SSO, SCIM, and private deployment options. Customer data is not used to train or fine-tune foundation models. Workspace Memory stores prompts, preferences, and configurations only to personalize that customer's isolated workspace. ## Frequently Asked Questions **What does the Layer Creative Agent do?** The agent takes a brief, researches trends, drafts concepts, selects suitable models, builds or reuses workflows, uses Reference Sets and Projects, reviews the output, and generates campaign assets and playable HTML games. The team can review and direct it at every step. **How does Layer help mobile game user acquisition teams?** Layer helps UA teams investigate creative questions, research trends, develop and produce campaign variants, generate playable HTML games, use connected campaign performance to inform new batches, maintain consistency with game assets, and review outputs before spending more Creative Units. **Can Layer generate playable ads and games?** Yes. Layer can generate playable HTML games and ads from a brief and project assets. **Is customer data used to train AI models?** No. Layer does not train or fine-tune foundation models on customer data. Workspace Memory is isolated to the customer workspace and used only to personalize that workspace. **Is Layer useful for game art teams as well as UA teams?** Yes. Game art teams can use custom model training, Reference Sets, 3D generation, asset refinement, image generation, and the node-based workflow builder. **How does pricing work?** Layer uses consumption-based Creative Units with no seat fees. Plans start at $10 per month for 300 Creative Units, and 10% of unused Creative Units roll over each period. ## Feature Pages Each capability has a dedicated page, also available as Markdown by appending .md to the URL. - [3D Generation](https://layer.ai/features/3d-generation) ([md](https://layer.ai/features/3d-generation.md)): Create textured 3D meshes from text with AI 3D generation. PBR materials, T/A poses, and OBJ/GLTF export to Blender, Maya, or your game engine. Start free. - [Memory](https://layer.ai/features/agent-memory) ([md](https://layer.ai/features/agent-memory.md)): Layer's AI agent memory learns your preferences across sessions so every brief starts smarter. Workspace-scoped, under your control, never used for training. - [Agent QA](https://layer.ai/features/agent-qa) ([md](https://layer.ai/features/agent-qa.md)): AI output quality assurance built in: Layer's agent reviews its own work against the brief, fixes prompts, and regenerates — lowering cost per usable asset. - [API & MCP Server](https://layer.ai/features/api) ([md](https://layer.ai/features/api.md)): Layer's AI asset generation API covers files, generations, models, workflows, and training — plus an MCP server that plugs Layer into your own AI agents. - [Asset Library & Search](https://layer.ai/features/asset-library) ([md](https://layer.ai/features/asset-library.md)): Layer's game asset library unifies files, styles, and workflows with full-text search, faceted filters, labels, version history, and multi-format export. - [Audio Cleanup](https://layer.ai/features/audio-cleanup) ([md](https://layer.ai/features/audio-cleanup.md)): Clean up recordings with AI audio cleanup — isolate voice, remove background noise, and separate stems. Plus mixing, trimming, and speed tools. Start free. - [Audio Generation](https://layer.ai/features/audio-generation) ([md](https://layer.ai/features/audio-generation.md)): Generate game-ready voiceover, sound effects, music, and dialogue with AI audio generation powered by leading models like ElevenLabs. Free to start. - [Remove Background](https://layer.ai/features/background-removal) ([md](https://layer.ai/features/background-removal.md)): Remove backgrounds from images and video with AI. Get transparent-ready characters, props, and UI elements for compositing—single assets or batches. Start free. - [Batch Generation & Editing](https://layer.ai/features/batch-generation) ([md](https://layer.ai/features/batch-generation.md)): Batch image generation and editing for game teams. Fan out prompt templates, recolor full catalogs, and run upscale or background removal on hundreds of files. - [Camera & VFX Presets](https://layer.ai/features/camera-and-vfx-presets) ([md](https://layer.ai/features/camera-and-vfx-presets.md)): Apply ~100 cinematic camera and VFX presets — dolly zoom, bullet time, FPV drone, crash zoom — to AI video without prompt engineering. Free to start. - [Change Camera Angle](https://layer.ai/features/change-camera-angle) ([md](https://layer.ai/features/change-camera-angle.md)): Re-render any subject from a new camera angle with AI. Generate fresh compositions of the same character or scene for ad variants and store art. Start free. - [Change Lighting](https://layer.ai/features/change-lighting) ([md](https://layer.ai/features/change-lighting.md)): Change the lighting of any scene with AI relighting. Create day-to-night variants, mood shifts, and seasonal looks while the subject stays intact. Start free. - [Connectors](https://layer.ai/features/connectors) ([md](https://layer.ai/features/connectors.md)): Ad network connectors for AI creative: plug AppLovin, Meta, TikTok, Sensor Tower, Drive, Miro, and Slack into Layer so the next batch learns from the last. - [Convert FPS](https://layer.ai/features/convert-fps) ([md](https://layer.ai/features/convert-fps.md)): Change any video's frame rate with AI frame interpolation. Create smooth slow motion or match delivery specs by selecting a target FPS. Free to start on Layer. - [Creative Agent](https://layer.ai/features/creative-agent) ([md](https://layer.ai/features/creative-agent.md)): Layer's AI creative agent takes a full brief, researches trends, picks the right model, and generates game assets end to end — with you in the loop. - [Custom Model Training](https://layer.ai/features/custom-model-training) ([md](https://layer.ai/features/custom-model-training.md)): Custom model training on Layer turns your own artwork into production-ready LoRAs. Auto-train, editable captions, live progress, and up-front pricing. - [Extend Video](https://layer.ai/features/extend-video) ([md](https://layer.ai/features/extend-video.md)): Continue any clip from its ending with AI video extension. Add text direction to stretch a great 5-second generation into a longer ad or loop. Free to start. - [Image Generation](https://layer.ai/features/image-generation) ([md](https://layer.ai/features/image-generation.md)): Create game-ready art with AI image generation across FLUX, QWEN, SDXL, and your own trained models. Reference-guided control, any aspect ratio. Start free. - [Image to 3D](https://layer.ai/features/image-to-3d) ([md](https://layer.ai/features/image-to-3d.md)): Convert concept art and reference images into textured 3D meshes with AI image to 3D conversion. Export OBJ or GLTF straight into your engine. Free to start. - [Image to Video](https://layer.ai/features/image-to-video) ([md](https://layer.ai/features/image-to-video.md)): Turn key art, screenshots, or generated images into video with AI. First and last frame conditioning, top video models, one workspace. Free to start on Layer. - [Infinite Board](https://layer.ai/features/infinite-board) ([md](https://layer.ai/features/infinite-board.md)): An infinite canvas for AI generation sessions: compare variants side by side, add notes, group assets, and work with the agent on Layer's Infinite Board. - [Inpaint](https://layer.ai/features/inpainting) ([md](https://layer.ai/features/inpainting.md)): Fix any region with AI inpainting on Layer. Mask an area or sketch in Draw mode, describe the replacement, and keep the rest of the asset untouched. Start free. - [Lip Sync](https://layer.ai/features/lip-sync) ([md](https://layer.ai/features/lip-sync.md)): Drive a character's mouth from any audio or speech track with AI lip sync. Pair with text-to-speech and cloned voices for character VO. Free to start on Layer. - [Playable Generation](https://layer.ai/features/playable-generation) ([md](https://layer.ai/features/playable-generation.md)): AI playable ad generation from a brief and your project assets: a dedicated agent builds and refines HTML5 playables — no engineering backlog. Coming soon. - [Projects](https://layer.ai/features/projects) ([md](https://layer.ai/features/projects.md)): One AI project workspace for games: per-title instructions, assets, and reference sets keep the agent on brief and every run consistent with your title. - [Edit with Prompts](https://layer.ai/features/prompt-editing) ([md](https://layer.ai/features/prompt-editing.md)): Edit images and video by describing the change. Layer's prompt editing swaps elements, fixes text, and restyles assets on-style—no masking, free to start. - [Reference Sets](https://layer.ai/features/reference-sets) ([md](https://layer.ai/features/reference-sets.md)): Build reference sets for AI generation — characters, backgrounds, objects, and styles that keep output on-model. The foundation for LoRA training in Layer. - [Reframe & Outpaint](https://layer.ai/features/reframe) ([md](https://layer.ai/features/reframe.md)): Reframe images and video to any aspect ratio with AI outpainting. Layer extends the canvas so one hero asset fits every ad network and store format. Start free. - [Remesh](https://layer.ai/features/remesh) ([md](https://layer.ai/features/remesh.md)): Remesh dense 3D models into game-ready geometry. Choose quad or tri output and set a target polycount to fit your engine budget. Free to start on Layer. - [Retexture](https://layer.ai/features/retexture) ([md](https://layer.ai/features/retexture.md)): Retexture 3D models with AI from a prompt or reference image. Create skins and seasonal variants with PBR materials — no re-modeling. Free to start on Layer. - [Rig & Animate](https://layer.ai/features/rigging-and-animation) ([md](https://layer.ai/features/rigging-and-animation.md)): Auto-rig 3D characters with A-pose or T-pose skeletons, then apply AI animation to the rigged mesh. Segmentation-ready, engine-ready. Free to start on Layer. - [Sound Effects](https://layer.ai/features/sound-effects) ([md](https://layer.ai/features/sound-effects.md)): Generate game-ready sound effects from a text description with an AI sound effects generator. UI sounds, ambience, impacts, and ability FX. Start free. - [Split into Layers](https://layer.ai/features/split-into-layers) ([md](https://layer.ai/features/split-into-layers.md)): Split a flat image into editable layers with AI, then flatten when done. Full PSD import and export round-trips layered Photoshop files. Free to start on Layer. - [Text to Speech](https://layer.ai/features/text-to-speech) ([md](https://layer.ai/features/text-to-speech.md)): Turn scripts into character voiceover with AI text to speech. Pick voices and languages, control normalization, and sync to lip-synced video. Start free. - [Trends](https://layer.ai/features/trends) ([md](https://layer.ai/features/trends.md)): See trending UA creatives decoded by structure, then remix them with your own game assets. Pull trending keywords from Meta, TikTok, and YouTube into prompts. - [Upscale](https://layer.ai/features/upscale) ([md](https://layer.ai/features/upscale.md)): Upscale images and video to production resolution with AI. Tune creativity and resemblance, pick your size target, and ship crisp game assets. Free to start. - [Vectorize](https://layer.ai/features/vectorize) ([md](https://layer.ai/features/vectorize.md)): Convert raster artwork to SVG with AI vectorization. Spline or polygon mode, color or binary output—infinitely scalable logos, icons, and UI art. Start free. - [Video Elements](https://layer.ai/features/video-elements) ([md](https://layer.ai/features/video-elements.md)): Pin characters, people, and objects with reference images so they stay consistent across AI video generations. Character consistency for video, free to start. - [Video Generation](https://layer.ai/features/video-generation) ([md](https://layer.ai/features/video-generation.md)): Generate full-length video from text with AI video generation across Veo 3.1, Seedance, Kling, and Wan. Built for UA hooks and story ads. Start free today. - [Video Subtitles](https://layer.ai/features/video-subtitles) ([md](https://layer.ai/features/video-subtitles.md)): Auto-transcribe speech and burn in styled, animated subtitles from presets. Make sound-off-ready UA and social video without manual captioning. Free on Layer. - [Video Timeline Editor](https://layer.ai/features/video-timeline) ([md](https://layer.ai/features/video-timeline.md)): Edit AI video on a multi-track timeline inside Layer — arrange clips, audio, and text, then rerun the whole edit as a repeatable workflow. Free to start. - [Voice Changer](https://layer.ai/features/voice-changer) ([md](https://layer.ai/features/voice-changer.md)): Convert recorded speech to any target voice with an AI voice changer that preserves content, timing, and pacing. One read becomes every character. Start free. - [Voice Cloning](https://layer.ai/features/voice-cloning) ([md](https://layer.ai/features/voice-cloning.md)): Clone voices from audio samples or design new ones from a description. AI voice cloning keeps character voices consistent across all content. Start free. - [Node-Based Workflows](https://layer.ai/features/workflows) ([md](https://layer.ai/features/workflows.md)): Build multi-step generation pipelines with Layer's AI workflow builder. Typed nodes, fan-out, publishing, versioning, and cost estimates before every run. --- [View the features page](https://layer.ai/features) | [Pricing](https://layer.ai/pricing) | [Enterprise](https://layer.ai/enterprise) | [Start for free](https://next.app.layer.ai/)