# One Project Per Game, On Brief Every Run

> One AI project workspace for games: per-title instructions, assets, and reference sets keep the agent on brief and every run consistent with your title.

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AI tools have a memory problem at the title level. Every session starts cold: the style guide gets re-explained, the right references get re-attached, and the agent that nailed the brief yesterday knows nothing about it today. Multiply that across a portfolio of games and consistency becomes a full-time job.

Projects give every title a home. A Project holds the per-title instructions and assets that keep the Creative Agent on brief — one project per game, so output stays consistent every run, for everyone on the team.

## Key Capabilities

**Per-title instructions**
Write down how this game looks, sounds, and speaks — once. The agent reads those instructions on every run in the project, so briefs start from your standards instead of from zero.

**Everything for the title, grouped**
Projects collect files, reference sets, workflows, and trends in one place. The character library, the approved ad formats, the workflow that renders icons — all scoped to the game they belong to.

**Curated agent context**
You decide what the agent should always consider: curate an explicit agent-context subset from the project's contents. The agent gets the signal, not the noise.

**Project members**
Add teammates to the project so artists, marketers, and producers work from the same instructions and assets. New joiners inherit the full setup on day one.

**Consistency across the portfolio**
One project per game means a match-3 title and a strategy title never share context by accident. Each game's identity stays intact no matter how many run in the same workspace.

## How It Works

**Create the project**
Set up one project per game title. Write the per-title instructions that define the game's style, tone, and constraints.

**Fill it with the title's world**
Add files, reference sets, workflows, and trends. Curate the agent-context subset — the material the agent should treat as always-relevant. Invite project members.

**Generate on brief, every time**
Run sessions and agent briefs inside the project. Every generation inherits the title's instructions and references automatically, so run one and run one hundred look like the same game.

[Watch the Projects walkthrough](https://www.youtube.com/watch?v=YrF3D4Zur_4)

## Built for Game Production

**Live-ops without drift**
Monthly events, weekly offers, seasonal reskins — recurring content is where style drift creeps in. Project instructions hold the line across every cycle and every contributor.

**UA teams on the same page as art teams**
Performance marketers generate in the same project as the artists who defined it, so ad creative inherits the approved look without a review round-trip.

**Multi-title studios**
Studios running several games keep each title's context sealed. Switching projects switches the whole creative brief, instantly.

**Onboarding and handoffs**
A well-curated project is the brief. New team members and external partners generate correct output from their first session because the context is in the workspace, not in a document nobody reads.

Projects are how 300+ game studios and entertainment brands keep AI production consistent at portfolio scale. Set one up per title, and staying on brief stops depending on memory.

## Frequently Asked Questions

### What is a Project in Layer?

A Project holds the instructions and assets for one game title — files, reference sets, workflows, and trends — so the Creative Agent and your team generate against the same brief every time.

### Why one project per game?

Scoping a project to a single title keeps the agent's context clean. Instructions, references, and style rules never bleed between games, so output stays consistent run after run.

### Can I control exactly what the agent sees?

Yes. Beyond grouping assets, you curate an explicit agent-context subset — the specific instructions and references the agent should always consider when working in that project.

### Can my team share a project?

Yes. Add project members so everyone on a title works from the same instructions, reference sets, and workflows. Role-based access controls who can do what.

### How do Projects differ from Reference Sets?

Reference Sets define individual concepts like a character or style; a Project is the umbrella for a whole title, grouping those sets with files, workflows, trends, and per-title instructions.

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Set up a Project for your title and make consistency the default. Start free — no credit card required.

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