# Keep Characters Consistent in Every Video > Pin characters, people, and objects with reference images so they stay consistent across AI video generations. Character consistency for video, free to start. --- The hardest problem in AI video for game teams is not motion — it is identity. Generate three clips of your mascot and you get three slightly different mascots: proportions shift, costumes mutate, faces drift. For studios whose characters are the brand, that inconsistency makes AI video unusable for anything player-facing. Video Elements solves this by letting you pin a character, person, or object before you generate. Supply a frontal image plus reference images — or a reference video — and Layer holds that element visually consistent across the generated clip, so your character looks like your character in every frame. ## Key Capabilities **Pin characters, people, and objects** An element can be a game character, a real person, a product, or a prop. Once pinned, it keeps its identity through the generated video instead of being reinterpreted frame by frame. **Reference-driven fidelity** Build each element from a frontal image plus supporting reference images, or a reference video. More angles and contexts give the model a fuller picture of what must stay fixed. **Consistency across generations** Reuse the same element across many clips. The character in your gameplay teaser matches the character in your UA ad and your social cutdown — one identity, many videos. **Direct the scene around the element** Your prompt still controls action, setting, and camera. The element constrains who or what appears; you stay free to change everything else between takes. **Top video models in one workspace** Generate with leading video models — including Veo 3.1, Seedance, Kling, and Wan — from the 149+ AI models Layer brings together across image, video, 3D, and audio. ## How It Works **Build your element** Upload a frontal image of the character, person, or object, then add reference images or a reference video that show it from more angles and situations. **Prompt the scene** Describe the shot: what the element does, where it is, how the camera moves. The pinned element anchors identity while the prompt directs everything else. **Generate and reuse** Layer produces a clip with your element held consistent. Keep the element in your workspace and reuse it across future generations so the whole team draws from the same canonical character. ## Built for Game Production **On-model UA creatives** Ship video ads where your hero character is unmistakably on-model in every variant. Test dozens of hooks and scenarios without your character morphing between them. **Live-ops video at series scale** Seasonal events, battle pass promos, update announcements — recurring content needs a recurring cast. Elements let the same characters front every beat of your live-ops calendar. **Trailers and cutscene-style content** Block out narrative moments with characters that persist shot to shot, so sequences read as one story rather than a reel of lookalikes. **Brand and mascot continuity** For studios and entertainment brands whose characters carry the marketing, elements keep that IP consistent across every channel that needs video. Layer powers creative pipelines at 300+ game studios and entertainment brands, including Zynga, SciPlay, Huuuge Games, and Machine Zone. Start free and put your characters in motion — consistently. ## Frequently Asked Questions ### What are Video Elements? A Video Element pins a character, person, or object using a frontal image plus reference images or a reference video. The pinned element stays visually consistent across the generated clip. ### What references do I need to create an element? You provide a frontal image of the character or object, plus additional reference images or a reference video showing it from other angles or in other contexts. ### Can I use my own game characters? Yes. Video Elements are built for exactly that — bring reference art of your character and generate video where it stays on-model instead of drifting between frames or generations. ### Does this work with different video models? Layer provides 149+ AI models across image, video, 3D, and audio in one workspace, with video models including Veo 3.1, Seedance, Kling, and Wan available where element pinning is supported. ### Is Layer safe for proprietary character IP? Yes. Layer is SOC 2 Type II compliant with SSO/SCIM and role-based access, and customer data is never used to train foundation models. --- Pin your first character and generate consistent video today. Start free on Layer — no credit card required. --- [View original](https://layer.ai/features/video-elements) | [All Features](https://layer.ai/features)