# AI & Game Industry Glossary

> Key terms in AI creative production, mobile game UA, and digital advertising.

- [AI Model Comparison](https://layer.ai/glossary/ai-model-comparison) ([md](https://layer.ai/glossary/ai-model-comparison.md)): Learn how to compare and evaluate AI image generation models for creative production. Key criteria, popular models compared, and selection frameworks.
- [AI Workflow Automation](https://layer.ai/glossary/workflow-automation) ([md](https://layer.ai/glossary/workflow-automation.md)): Learn how AI workflow automation transforms creative production for game studios. Automate repetitive tasks and scale asset generation with AI pipelines.
- [CPI (Cost Per Install)](https://layer.ai/glossary/cpi) ([md](https://layer.ai/glossary/cpi.md)): Learn what CPI means in mobile game user acquisition. Understand how cost per install works, benchmarks by genre, and strategies to lower it.
- [Creative Fatigue](https://layer.ai/glossary/creative-fatigue) ([md](https://layer.ai/glossary/creative-fatigue.md)): Learn what creative fatigue is, why it kills ad performance, and proven strategies to combat it with rapid creative production and AI-powered tools.
- [Custom AI Style Training](https://layer.ai/glossary/style-training) ([md](https://layer.ai/glossary/style-training.md)): Learn how custom AI style training works, why it matters for brand consistency, and how game studios use it to generate on-brand creative assets at scale.
- [eCPM (Effective Cost Per Mille)](https://layer.ai/glossary/ecpm) ([md](https://layer.ai/glossary/ecpm.md)): Learn what eCPM means in mobile game monetization. Understand how effective cost per mille measures ad revenue and how to optimize it.
- [Generative AI for Games](https://layer.ai/glossary/generative-ai-for-games) ([md](https://layer.ai/glossary/generative-ai-for-games.md)): Learn how generative AI is transforming game development and marketing. From concept art to UA creatives, discover practical applications for game studios.
- [IPM (Installs Per Mille)](https://layer.ai/glossary/ipm) ([md](https://layer.ai/glossary/ipm.md)): Learn what IPM means in mobile game user acquisition. Understand how installs per mille measures ad creative effectiveness and how to improve it.
- [Playable Ads](https://layer.ai/glossary/playable-ads) ([md](https://layer.ai/glossary/playable-ads.md)): Learn what playable ads are, why they outperform other ad formats for mobile games, and how to create effective interactive ad experiences.
- [Prompt Engineering](https://layer.ai/glossary/prompt-engineering) ([md](https://layer.ai/glossary/prompt-engineering.md)): Learn prompt engineering techniques for AI image generation. Practical tips for writing effective prompts that produce consistent, high-quality creative assets.
- [Rewarded Video Ads](https://layer.ai/glossary/rewarded-video) ([md](https://layer.ai/glossary/rewarded-video.md)): Learn what rewarded video ads are, why they dominate mobile game monetization, and how to optimize ad placements for revenue and retention.
- [UA Creative Testing](https://layer.ai/glossary/ua-creative-testing) ([md](https://layer.ai/glossary/ua-creative-testing.md)): Learn how to build a systematic creative testing methodology for mobile game user acquisition. Frameworks, metrics, and AI-powered scaling strategies.

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