# Layer for licensed IP, toys and collectibles > From sketch to shelf to screen. Toy design, collectibles, packaging, licensee kits and games, all on your IP's look. 500+ models, one agent. Your IP never trains anyone else's model. No seat fees. ## Five iconic kinds of IP. One platform. Five original franchises we built to show what Layer does for yours, from toy aisle to trading card to Roblox. - **Glamline.** An original fashion-doll line. A new collection every season, from one approved doll. Outfits, playsets and packaging in every colourway. Unboxing Shorts, Roblox outfits and a dress-up playable. - **Turbo Trucks.** An original die-cast and night-racing line. Hundreds of liveries and chase variants in one batch. Premium die-cast, collector cases and garage dioramas. A night-racing game and launch-day reveal clips. - **Dash Armadillo.** An original speed-mascot franchise. Key art and poses that stay true to the mascot. UA videos, playables and LiveOps events. A Roblox speed-sim activation and merch art. - **Critter Clash.** An original creature-collecting card game. Creatures, evolutions and full card sets in one style. Booster packs, collector boxes and set-reveal Shorts. Anime-style key visuals and a digital card game. - **Pro Pitch.** An original football sports game. Season launch key art and player-card packs. Match-day Shorts while the moment is live. Store art, trailers and event creative every week. ## Protection built into every asset - **Reference Sets.** Characters stay on-brand across every product, pose and season. - **Skills.** Your style guide as rules, applied on every run. - **QA outputs.** Every asset arrives scored, so review starts with the best. - **Audit log & security.** Every asset on record. Your IP never trains anyone else's model. - **Projects & sub-workspaces.** Each property and partner kept apart. Licensees see only their kit. ## From sketch to a 3D toy concept - Sketch or brief: start from a sketch, a brief or your existing art. - Concepts: dozens of on-brand directions in minutes. - Turnaround: front, side and back views, checked. - 3D model: a textured model to review in the round. - Colourways: every variant and edition from one design. - Packaging & promo: box art, retail and launch content. ## Whatever your IP is, Layer speaks it - **Game franchises.** Your franchise in every game, ad and season. UA ads and playables on the franchise's style. Event and LiveOps art for every season. Brand activations and avatar items in Roblox. - **Trading card games.** A full set in one style. Card art for a whole set with prompt templates: rarities, alt arts, foils. Card backs, booster packs and box art. Set-reveal Shorts and digital card versions. - **Figures & collectibles.** Collector's editions, drop after drop. Figure concepts and 3D turnarounds. Editions, variants and chase pieces. Packaging and unboxing reveals. - **Anime & animation.** True to the original style, everywhere. The original art style held by Reference Sets. Key visuals, posters and merch art each season. Launch art for every territory. - **Sports & athletes.** Every match, every moment, every drop. Match-day and season-launch creative. Jerseys, merch, cards and collectibles. Shorts and social while the moment is live. - **Licensing agencies.** Every property, every licensee, one place. A sub-workspace per property. Licensee kits and pre-scored approvals. Usage and budgets across the portfolio. ## Every product, every channel, every world One IP, one look, everywhere it shows up. - **Collector's edition.** Figure, box and cards. - **Licensee kit.** Every asset a partner needs. - **Every territory.** One master creative. - **Games.** Key art and digital collectibles. - **Trading cards.** Full sets in one style. - **Figures.** Turnarounds and 3D. - **Plush.** New lines from one design. - **Roblox.** Avatar items and activations. ## One IP. Every format. - **3D generation.** Toy and figure concepts reviewed in the round, before sculpting or tooling. - **Image.** Product concepts, colourways, packaging, card art and e-commerce shots. - **Video.** Product reveals, unboxing-style clips, character animation and trailers. - **Shorts & social.** Drops, collector reveals and countdowns for short-form video. - **Playables.** Interactive brand games and playable ads from your IP. - **Roblox & games.** Avatar items, brand activations and digital collectibles. ## A whole collection, not one asset at a time - **Workflows.** One collection brief makes the whole launch suite, every season. - **Templates & batch.** Full card sets, every colourway, every edition in one run. - **Localisation.** One master creative for every territory, the character identical everywhere. - **Trends (beta).** Ride collector and fan trends while they're hot. - **Live events.** Convention booths, retail activations and in-game events on the same look. - **Usage limits, no seats.** Brand, licensing and partner teams in one workspace, on budget. ## Your IP stays yours - **SOC 2 Type II.** Independently audited security controls. - **Your IP never trains anyone else's model.** Customer data is never used to train foundation models. - **Data stored in the EU.** Customer data is stored in the European Union. - **SSO, SAML and SCIM.** Sign-in and provisioning through your identity provider. - **Role-based access and audit log.** Every asset, run and approval on record. - **DPA and security review support.** Help for your legal and security teams. ## Works where your teams already work Design, video, 3D and engineering teams get Layer inside the tools they already use. - **3D and engines.** Models and textures for the tools your 3D and game teams use: Blender, Maya, Unity and Unreal Engine. - **Design.** Packaging, key art and UI inside your design files: Photoshop and Figma. - **Video.** Shots and clips straight into the timeline: After Effects and Premiere Pro. - **Review.** Share and approve where the team already talks: Slack and Chrome. - **Automation.** Run whole collections from code or your AI assistant: Layer MCP (Claude), REST API and CLI. ## Questions IP owners ask ### Will our IP train someone else's model? No. Customer data is never used to train foundation models, and your Reference Sets stay private. ### Can Layer design physical toys? Layer takes you from sketch to concepts, turnarounds and a textured 3D model to review. Manufacturing files and engineering stay with your product team. ### How do we keep licensees on-brand? Give them a finished kit, or access to your Reference Set in their own project. ### Who owns what Layer produces? You do. Outputs from your workspace belong to your company. ### How is it priced? By usage in Creative Units, with no seat fees. ## Bring your IP to Layer Sign up free today, or talk to sales. No seat fees. Pay for what you generate in Creative Units. --- [View original](https://layer.ai/industries/licensed-ip) | [Sign up free](https://layer.ai/login) | [Book a demo](https://layer.ai/contact-sales)