Stop shipping generic AI ads.
Start shipping ones that
know your game.
Layer learns your game, your brand, and your past campaigns — then produces UA creative that passes brand review the first time. No generic outputs, no 3-week agency turnaround.
Trusted by 10,000+ artists, producers, and growth teams building high-volume, on-brand content at scale — View success stories
Built to accelerate production and reduce complexity.
Layer helps game studios & entertainment brands turn ideas into live, performance-ready content without scaling headcount or outsourcing.
Ideation
2 weeks
Manual sketching
Slow iterations
Conception
3 weeks
Back-and-forth revisions
Limited prototypes
Production
8 weeks
Manual asset creation
Slow personalization
Integration
2 weeks
Manual importing
Faster conversions
Testing & LiveOps
3 weeks
Limited test assets
Slow updates
Marketing
4 weeks
Few creative versions
Manual editing
Ideation
2 days
AI-powered concepts
Instant variations
Conception
1 week
Rapid prototyping
Auto-storyboards
Production
2 weeks
Bulk generation
Instant variants
Integration
2 days
Direct engine sync
Automated workflows
Testing & LiveOps
3 days
100+ variants/day
Real-time updates
Marketing
1 week
50+ creatives/hour
Multi-platform
Ideation
2 weeks
Manual sketching
Slow iterations
Conception
3 weeks
Back-and-forth revisions
Limited prototypes
Production
8 weeks
Manual asset creation
Slow personalization
Integration
2 weeks
Manual importing
Faster conversions
Testing & LiveOps
3 weeks
Limited test assets
Slow updates
Marketing
4 weeks
Few creative versions
Manual editing
Ideation
2 days
AI-powered concepts
Instant variations
Conception
1 week
Rapid prototyping
Auto-storyboards
Production
2 weeks
Bulk generation
Instant variants
Integration
2 days
Direct engine sync
Automated workflows
Testing & LiveOps
3 days
100+ variants/day
Real-time updates
Marketing
1 week
50+ creatives/hour
Multi-platform
Before Layer
Traditional Workflow
After Layer
Automated and Scaled
User Acquisition Scale
25–40 UA assets per cycle. 3–5 markets.
200–500 UA assets 10–20 markets
UA Variant Volume
Limited testing capacity
+500–1000% more UA variants
Iteration Speed
Weeks per iteration
Days per iteration
Ideation Breadth
2–3 concepts explored Early lock-in
10–20 concepts tested +400–700% concepts explored
Validation Cost
High sunk cost
Early validation, low sunk cost
Iteration Time
1–2 weeks per cycle. Manual revisions
−70% iteration time Automated workflows
Production Scaling
Requires more headcount. Style drift risk
+1000% daily asset output Same team, on-brand consistency
Daily Asset Output
Dozens at best
Hundreds of assets per day
Live Ops Throughput
1 event per cycle. Limited regions
+200% Live Ops output
Live Ops Reach
Single-region focus
Multi-region by default
Operational Mode
Discrete launches
Continuous refresh
Before Layer
Traditional Workflow
25–40 UA assets per cycle. 3–5 markets.
Limited testing capacity
Weeks per iteration
2–3 concepts explored Early lock-in
High sunk cost
1–2 weeks per cycle. Manual revisions
Requires more headcount. Style drift risk
Dozens at best
1 event per cycle. Limited regions
Single-region focus
Discrete launches
After Layer
Automated and Scaled
200–500 UA assets 10–20 markets
+500–1000% more UA variants
Days per iteration
10–20 concepts tested +400–700% concepts explored
Early validation, low sunk cost
−70% iteration time Automated workflows
+1000% daily asset output Same team, on-brand consistency
Hundreds of assets per day
+200% Live Ops output
Multi-region by default
Continuous refresh
Purpose-Built
for Professionals
Layer is designed to support professional artists, designers, marketers and producers working in games & broader entertainment industry - no AI expertise required.
Flexible & Future-Proof
Layer fits seamlessly into your workflow. Because it's model-agnostic, you don't have to keep learning new tools.
Learn MoreEnterprise-Ready & Scalable
Layer offers brand compliance confidence to multi-studio, multi project, multi-label entertainment brands. Deploy AI responsibly, securely, and at scale.
Start for free
Keep Your Tools.
Add More Power.
Layer works seamlessly with industry-standard tools so you can keep using what's familiar, while accelerating workflows with AI.
Get started free
How does Layer work?
Getting started with Layer is easy (and free), just create an account and check out our documentation and video guides.
Visit Documentation
Trusted by 300+ leading
entertainment brands
worldwide.
Layer powers the scalable creative systems behind high-velocity entertainment brands and games reaching millions.
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Frequently Asked Questions
What is Layer?+
Layer is an AI platform for creative teams (especially game studios) that brings leading generative models into one workspace, so you can generate and edit assets, collaborate, and scale production with workflow automation via node-based UI as well as agents soon and enterprise security.
Who is Layer built for?+
Layer is designed for creative teams across studios of different sizes in the entertainment industry, from IP companies producing interactive media to agencies serving top global brands, and for roles like creative producers, artists, art directors, and production teams who need consistent, production-ready outputs.
What can I create with Layer?+
Layer supports creating and refining multiple asset types, including images, video, 3D models, and audio, depending on the tools and models you use. These asset types are often used in UA ad creation, brand assets, and any type of production content a brand needs.
Does Layer include multiple AI models or just one?+
Layer positions itself as a single access point to a curated set of industry-leading AI models for creative production by producing Day 0 integrations, so teams don't have to juggle separate tools.
Can Layer help us standardize style and keep outputs consistent?+
Yes. Layer highlights custom model training and style training so teams can teach Layer a unique style and generate consistent, on-brand visuals.
Can we edit assets (not just generate new ones)?+
Yes. Layer includes editing and refinement capabilities to help teams iterate and polish outputs, not only generate from scratch. You can do this for individual assets as well as in batches, at scale.
How does Layer support collaboration for teams?+
Layer emphasizes a collaborative workspace approach, and per its pricing model teams can add members without per-seat charges, sharing usage via pooled credits.
What is Layer Workflows?+
Layer Workflows are purpose-built, agent-powered workflows that automate multi-step creative production, such as UA creatives and live ops assets, helping studios scale repeatable pipelines while keeping creatives in control.
Is Layer enterprise-ready (security/compliance)?+
Layer highlights enterprise-grade security and compliance, including SOC 2 Type II, plus features like SSO/SCIM, role-based access controls, and audit and event logs that are fully exportable for governance and traceability.
How does Layer pricing work?+
Layer uses a usage-based pricing approach with no seat fees, and you pay for what you create. The platform uses Creative Units (CUs) for consumption across models and tools.
Can we start small and scale up?+
Yes. Layer presents subscription options that scale for different studio sizes and emphasizes flexible usage-based pricing as production needs grow.
Where can I learn more or talk to sales?+
More questions? Check out our Help Center.