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Mobile Games Award Winner

Creative Automation
For High-Velocity
Entertainment Brands

Scale UA, LiveOps, and IP content — without sacrificing quality or creative control.

Trusted by 10,000+ artists, producers, and growth teams building high-volume, on-brand content at scale — View success stories

Built to accelerate production and reduce complexity.

Layer helps game studios & entertainment brands turn ideas into live, performance-ready content without scaling headcount or outsourcing.

Without Layer Total time: 22 weeks

Ideation

2 weeks

Manual sketching

Slow iterations

Conception

3 weeks

Back-and-forth revisions

Limited prototypes

Production

8 weeks

Manual asset creation

Slow personalization

Integration

2 weeks

Manual importing

Faster conversions

Testing & LiveOps

3 weeks

Limited test assets

Slow updates

Marketing

4 weeks

Few creative versions

Manual editing

Layer
Total time: 5 weeks 77% faster

Ideation

2 days

AI-powered concepts

Instant variations

Conception

1 week

Rapid prototyping

Auto-storyboards

Production

2 weeks

Bulk generation

Instant variants

Integration

2 days

Direct engine sync

Automated workflows

Testing & LiveOps

3 days

100+ variants/day

Real-time updates

Marketing

1 week

50+ creatives/hour

Multi-platform

Without Layer
With Layer

Ideation

2 weeks

Manual sketching

Slow iterations

Conception

3 weeks

Back-and-forth revisions

Limited prototypes

Production

8 weeks

Manual asset creation

Slow personalization

Integration

2 weeks

Manual importing

Faster conversions

Testing & LiveOps

3 weeks

Limited test assets

Slow updates

Marketing

4 weeks

Few creative versions

Manual editing

Ideation

2 days

AI-powered concepts

Instant variations

Conception

1 week

Rapid prototyping

Auto-storyboards

Production

2 weeks

Bulk generation

Instant variants

Integration

2 days

Direct engine sync

Automated workflows

Testing & LiveOps

3 days

100+ variants/day

Real-time updates

Marketing

1 week

50+ creatives/hour

Multi-platform

Before Layer

Traditional Workflow

After Layer

Automated and Scaled

User Acquisition Scale

25–40 UA assets per cycle. 3–5 markets.

200–500 UA assets 10–20 markets

UA Variant Volume

Limited testing capacity

+500–1000% more UA variants

Iteration Speed

Weeks per iteration

Days per iteration

Ideation Breadth

2–3 concepts explored Early lock-in

10–20 concepts tested +400–700% concepts explored

Validation Cost

High sunk cost

Early validation, low sunk cost

Iteration Time

1–2 weeks per cycle. Manual revisions

−70% iteration time Automated workflows

Production Scaling

Requires more headcount. Style drift risk

+1000% daily asset output Same team, on-brand consistency

Daily Asset Output

Dozens at best

Hundreds of assets per day

Live Ops Throughput

1 event per cycle. Limited regions

+200% Live Ops output

Live Ops Reach

Single-region focus

Multi-region by default

Operational Mode

Discrete launches

Continuous refresh

Before Layer

Traditional Workflow

25–40 UA assets per cycle. 3–5 markets.

Limited testing capacity

Weeks per iteration

2–3 concepts explored Early lock-in

High sunk cost

1–2 weeks per cycle. Manual revisions

Requires more headcount. Style drift risk

Dozens at best

1 event per cycle. Limited regions

Single-region focus

Discrete launches

After Layer

Automated and Scaled

200–500 UA assets 10–20 markets

+500–1000% more UA variants

Days per iteration

10–20 concepts tested +400–700% concepts explored

Early validation, low sunk cost

−70% iteration time Automated workflows

+1000% daily asset output Same team, on-brand consistency

Hundreds of assets per day

+200% Live Ops output

Multi-region by default

Continuous refresh

Creative professionals using Layer's AI workspace

Purpose-Built
for Professionals

Layer is designed to support professional artists, designers, marketers and producers working in games & broader entertainment industry - no AI expertise required.

Flexible & Future-Proof

Layer fits seamlessly into your workflow. Because it's model-agnostic, you don't have to keep learning new tools.

Learn More

Enterprise-Ready & Scalable

Layer offers brand compliance confidence to multi-studio, multi project, multi-label entertainment brands. Deploy AI responsibly, securely, and at scale.

Start for free
Enterprise security and compliance features

Keep Your Tools.
Add More Power.

Layer works seamlessly with industry-standard tools so you can keep using what's familiar, while accelerating workflows with AI.

Get started free

Photoshop

Illustrator

Premiere Pro

Blender

Maya

Unreal Engine

Unity

Figma

How does Layer work?

Getting started with Layer is easy (and free), just create an account and check out our documentation and video guides.

Visit Documentation

Trusted by 300+ leading
entertainment brands
worldwide.

Layer powers the scalable creative systems behind high-velocity entertainment brands and games reaching millions.

Visit Customers

Frequently Asked Questions

What is Layer?
Layer is an AI platform for creative teams (especially game studios) that brings leading generative models into one workspace, so you can generate and edit assets, collaborate, and scale production with workflow automation via node-based UI as well as agents soon and enterprise security.
Who is Layer built for?
Layer is designed for creative teams across studios of different sizes in the entertainment industry, from IP companies producing interactive media to agencies serving top global brands, and for roles like creative producers, artists, art directors, and production teams who need consistent, production-ready outputs.
What can I create with Layer?
Layer supports creating and refining multiple asset types, including images, video, 3D models, and audio, depending on the tools and models you use. These asset types are often used in UA ad creation, brand assets, and any type of production content a brand needs.
Does Layer include multiple AI models or just one?
Layer positions itself as a single access point to a curated set of industry-leading AI models for creative production by producing Day 0 integrations, so teams don't have to juggle separate tools.
Can Layer help us standardize style and keep outputs consistent?
Yes. Layer highlights custom model training and style training so teams can teach Layer a unique style and generate consistent, on-brand visuals.
Can we edit assets (not just generate new ones)?
Yes. Layer includes editing and refinement capabilities to help teams iterate and polish outputs, not only generate from scratch. You can do this for individual assets as well as in batches, at scale.
How does Layer support collaboration for teams?
Layer emphasizes a collaborative workspace approach, and per its pricing model teams can add members without per-seat charges, sharing usage via pooled credits.
What is Layer Workflows?
Layer Workflows are purpose-built, agent-powered workflows that automate multi-step creative production, such as UA creatives and live ops assets, helping studios scale repeatable pipelines while keeping creatives in control.
Is Layer enterprise-ready (security/compliance)?
Layer highlights enterprise-grade security and compliance, including SOC 2 Type II, plus features like SSO/SCIM, role-based access controls, and audit and event logs that are fully exportable for governance and traceability.
How does Layer pricing work?
Layer uses a usage-based pricing approach with no seat fees, and you pay for what you create. The platform uses Creative Units (CUs) for consumption across models and tools.
Can we start small and scale up?
Yes. Layer presents subscription options that scale for different studio sizes and emphasizes flexible usage-based pricing as production needs grow.
Where can I learn more or talk to sales?
Layer provides a Contact Sales path for enterprise teams that need procurement-ready security, compliance details, or custom volume requirements.

More questions? Check out our Help Center .

Start creating at the speed of demand.