Video Generation is here: Trailers, game items, ads, & more
We’ve all heard it a million times: Video performs better! We need a better game trailer! Where are those video ads!
The problem? Video has historically been difficult and expensive to create. Let’s change that 😉
We’re thrilled to announce that Video Generation is now live on Layer, giving game studios direct access to cutting-edge AI video models, all within the same creative platform. Alongside Realtime, 2D and 3D tools, Video is an essential part of modern game development - whether it’s cutscenes, in-game animations, or compelling marketing/UA. Studios need video across the entire game lifecycle, from core production to driving installs with ad creatives.
With this launch, you can now generate videos using four leading models: Hunyuan (Tencent), Kling v1.5 Pro (Kling), Minimax, and Minimax Live (Minimax). Whether it’s a trailer, animated assets, or in-game cinematics, Layer now unlocks video production with no extra tools required. Plus, we’re already working on adding models like Veo 2 and Pika - so stay tuned!
Video Models available on Layer
With the addition of Video Generation, we’re excited to introduce four powerful models tailored to meet the diverse needs of gamedevs.
Minimax Live: Looking for more speed? Minimax Live can dynamically produce video content on the fly - perfect for live events or time-sensitive campaigns.
Minimax: The Minimax model is your go-to for creating things like loopable animations. Whether it’s a loading screen, animated game item, or short social media clip, Minimax can get the job done in just a few minutes.
Kling v1.5 Pro: Kling Pro offers incredible versatility, tailored for both 2D and 3D video generation. Its strength lies in rapid iteration, allowing teams to experiment with various styles and formats without sacrificing quality.
Hunyuan: Designed by Tencent, Hunyuan excels in producing more realistic animations and cinematics - perfect for studios that want to focus on storytelling.
Key Use Cases
Video is now basically mandatory for game studios, driving engagement both in-game and out of it. Whether you need cutscenes, in-game content, or marketing creatives, Layer’s AI-powered video tools make it easier than ever to bring your ideas to life.
Want to create assets like this for your own game? Just follow our prompting guide here.
🎬 Game Trailers: Game trailers are the first impression for most players, and you may only get one shot to make an impact. With Layer, teams can generate stylized teaser clips, or gameplay montages in a fraction of the time.
🛠️ In-Game Items: From animated weapons and UI elements to spell effects and creature motions, video generation can help create dynamic in-game assets without the need for complex hand animation.
🎭 Cutscenes & Storytelling: Storytelling is a key driver of player engagement, and cutscenes play a crucial role in bringing narratives to life with character-driven cinematics or dialogue sequences.
📣 User Acquisition & Marketing: Create video assets for marketing tasks like social media, app store previews, and paid media campaigns. Layer can also help iterate on ad creative at scale, so you can test multiple variations and improve performance.
Video is now a core part of game development, and with Layer’s new video tools, you can create trailers, cutscenes, animations, and marketing assets - all in one platform. No more juggling external tools or waiting on production bottlenecks - just fast, high-quality video without the hassle (and cost!).
Try it now and bring your game’s vision to life with AI-driven video.
