Every channel wants a different shape. Ad networks demand square, vertical, and landscape cuts; app stores have their own screenshot and banner specs; social placements add more. Producing a hero asset is the easy part—re-composing it for a dozen aspect ratios is where production time disappears, and naive cropping keeps cutting off the parts that matter.
Reframe on Layer solves the shape problem generatively. Crop into a new ratio, or extend the canvas beyond the original edges and let AI outpaint the new area in the same style, lighting, and composition. It works on both images and video, so one approved asset becomes every format you need.
Key Capabilities
Any Aspect Ratio Go from landscape to vertical, square to banner, or any custom frame. Position the original content within the new canvas and let Layer handle the rest.
AI Outpainting When the new frame extends past the original image, Layer generates the missing area—continuing backgrounds, environments, and patterns so the seam is invisible.
Video Reframing Reframe video clips the same way you reframe images, adapting one motion creative for vertical, square, and landscape placements.
Smart Cropping and Extension Together Combine a crop on one axis with an extension on the other to hit exact platform specs while keeping the subject composed where you want it.
Batch and Workflow Ready Reframe entire asset sets at once, or wire Reframe into a node-based workflow that fans one hero asset out into your full format matrix automatically.
How It Works
Select your asset Open any image or video in Layer—a generation from the platform or an upload from your existing creative library.
Choose the new frame Pick a target aspect ratio or set custom dimensions, then position the original content within the new canvas—deciding what gets kept, cropped, or extended.
Generate and refine Layer fills the new canvas area with outpainted content that matches the original. Review, regenerate any areas you want to improve, and export.
Built for Game Production
UA Creative at Scale Every ad network takes a different shape. Produce one strong concept, then reframe it into every required placement without re-shooting or re-composing by hand.
Store Pages and Featuring Adapt key art into store banners, screenshots frames, and featuring formats while keeping the composition your marketing team approved.
Live-Ops and Event Art Reuse event splash art across in-game banners, popups, and promotional surfaces of different shapes, with outpainting filling each layout naturally.
Game Art Flexibility Extend backgrounds and environments when a design change needs more canvas—wider parallax layers, taller loading screens—without repainting the scene.
Layer is trusted by 300+ game studios and entertainment brands, including Zynga, SciPlay, Huuuge Games, and Machine Zone. With Reframe, the format matrix stops being a production bottleneck and becomes a single generative step.