Video is the highest-performing format in mobile UA — and the most expensive to produce. Every network wants fresh hooks, every test needs variations, and live-ops moments need story-driven creative on a deadline. Traditional production can't keep pace, and hopping between separate AI video subscriptions fragments your pipeline and your budget.
Layer's video generation creates full-length video from text using leading models including Veo 3.1, Seedance, Kling, and Wan — all in the same workspace as your images, 3D, and audio. It's built for the formats game marketers actually ship: UA hooks, playable-style ads, and story formats.
Key Capabilities
Leading video models, model-agnostic Generate with Veo 3.1, Seedance, Kling, Wan, and more — part of 149+ AI models in one workspace with day-0 integrations as new models ship. Compare models on the same brief instead of committing to one subscription's ceiling.
Multi-prompt sequencing Direct a single clip like a storyboard: write different prompts for different parts of the timeline to stage a hook, escalation, and payoff in one generation, instead of stitching disconnected clips.
Native synced audio Some models generate a synced audio track natively with the video, so first drafts arrive with sound — not silent footage waiting on a separate audio pass.
First-frame and last-frame conditioning Pin the exact image a clip opens or closes on. Match a brand frame, land on a call-to-action screen, or chain shots so one clip's ending becomes the next one's beginning.
Built for ad formats From three-second hooks to full story ads and playable-style creative, generate the formats UA teams test daily — without booking a studio or a render farm.
How It Works
Write the brief as a prompt Describe the scene, the action, and the tone. Use multi-prompt sequencing to script what happens across the clip's timeline, and set first or last frames to anchor the shot.
Choose a model and generate Pick the model that fits the job — Veo 3.1, Seedance, Kling, Wan, or others — and generate. Some models deliver a synced audio track with the footage.
Iterate and ship Review results side by side, refine prompts or frame conditions, and export finished video ready for ad networks, stores, or social.
Built for Game Production
UA hooks at testing velocity Performance marketing lives on iteration. Generate hook variations from a prompt, sequence the beats that drive the first three seconds, and keep your test pipeline full every week.
Playable-style and story ads Build narrative creative — setups, fails, wins, reveals — using multi-prompt sequencing to control the arc inside a single clip.
Live-ops and seasonal moments Event trailers, feature announcements, and seasonal promos on the live-ops calendar's schedule, not a production house's.
One pipeline with the rest of your assets Your video generation lives alongside image, 3D, and audio work in the same workspace used by 300+ game studios and entertainment brands, including Zynga, SciPlay, Huuuge Games, and Machine Zone — with SOC 2 Type II, role-based access, and customer data never used to train foundation models.
With consumption-based Creative Units, no seat fees, and plans from $10/month for 300 CUs, the whole team can generate. Start free and ship your first AI video today.