The hardest problem in AI video for game teams is not motion — it is identity. Generate three clips of your mascot and you get three slightly different mascots: proportions shift, costumes mutate, faces drift. For studios whose characters are the brand, that inconsistency makes AI video unusable for anything player-facing.
Video Elements solves this by letting you pin a character, person, or object before you generate. Supply a frontal image plus reference images — or a reference video — and Layer holds that element visually consistent across the generated clip, so your character looks like your character in every frame.
Key Capabilities
Pin characters, people, and objects An element can be a game character, a real person, a product, or a prop. Once pinned, it keeps its identity through the generated video instead of being reinterpreted frame by frame.
Reference-driven fidelity Build each element from a frontal image plus supporting reference images, or a reference video. More angles and contexts give the model a fuller picture of what must stay fixed.
Consistency across generations Reuse the same element across many clips. The character in your gameplay teaser matches the character in your UA ad and your social cutdown — one identity, many videos.
Direct the scene around the element Your prompt still controls action, setting, and camera. The element constrains who or what appears; you stay free to change everything else between takes.
Top video models in one workspace Generate with leading video models — including Veo 3.1, Seedance, Kling, and Wan — from the 149+ AI models Layer brings together across image, video, 3D, and audio.
How It Works
Build your element Upload a frontal image of the character, person, or object, then add reference images or a reference video that show it from more angles and situations.
Prompt the scene Describe the shot: what the element does, where it is, how the camera moves. The pinned element anchors identity while the prompt directs everything else.
Generate and reuse Layer produces a clip with your element held consistent. Keep the element in your workspace and reuse it across future generations so the whole team draws from the same canonical character.
Built for Game Production
On-model UA creatives Ship video ads where your hero character is unmistakably on-model in every variant. Test dozens of hooks and scenarios without your character morphing between them.
Live-ops video at series scale Seasonal events, battle pass promos, update announcements — recurring content needs a recurring cast. Elements let the same characters front every beat of your live-ops calendar.
Trailers and cutscene-style content Block out narrative moments with characters that persist shot to shot, so sequences read as one story rather than a reel of lookalikes.
Brand and mascot continuity For studios and entertainment brands whose characters carry the marketing, elements keep that IP consistent across every channel that needs video.
Layer powers creative pipelines at 300+ game studios and entertainment brands, including Zynga, SciPlay, Huuuge Games, and Machine Zone. Start free and put your characters in motion — consistently.