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by Alibaba

Wan 3.0

Wan 3.0 is the latest generation of Alibaba's Wan video series, producing clips from 2 to 30 seconds at 480p, 720p, or 1080p with optional native audio. It supports text-to-video and image-to-video with first-and-last-frame control across common cinematic aspect ratios, plus adaptive framing when the shot should follow the prompt. Built for professional creators who need longer takes, multi-ratio delivery, and sound locked to motion in one pass.

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Popularity
—
Price
4.5CU
per megapixel-second
Released
2026
August
Capabilities
Reference imagesFirst frameLast frameAudioSquare (1:1)Portrait (9:16)Landscape (16:9)2–30s
Cinematic 480p–1080p clips up to 30s with native audioFirst-and-last-frame controlled motionAdaptive aspect ratio for social and cinematic formats

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Attachments, projects, reference sets and voice are part of your workspace.

Why use Wan 3.0 for video?

Cinematic video generation

Wan 3.0 creates high-fidelity video content suitable for trailers, gameplay previews, and marketing materials with temporal consistency.

Flexible input modes

Generate from text prompts, reference images, or existing video. Supports various aspect ratios and durations for different content needs.

Production-ready output

Clean motion, stable framing, and coherent transitions make outputs ready for direct use in UA campaigns and social content.

Game trailers and cinematic previews

Create attention-grabbing trailers and gameplay previews that showcase your game at its best. High temporal consistency ensures smooth, professional results.

UA video creative at scale

Generate dozens of video ad variants for A/B testing across platforms. Rapid iteration lets performance teams optimize creative angles quickly.

Character animations and in-game cinematics

Bring characters to life with animated sequences for cutscenes, promotional materials, and social content.

FAQ

How much does Wan 3.0 cost? Is it free?+
Generating assets on Layer requires using Creative Units. This model's current price is 4.5 / megapixel second.
How does Layer's pricing work?+

There are no seat fees, feature gates, or plans on Layer. Instead, our platform uses a consumption based system with Creative Units (CUs) with a flexible monthly subscription. Every generation on Layer (image, video, 3D, or audio) consumes a Creative Unit, and you only pay for what you create.

What Elo score does Wan 3.0 have?+
Wan 3.0 has an Artificial Analysis Arena Elo of 1362, which places it #3 of the 84 scored video models on Layer. Gemini Omni Flash leads that ranking with an Elo of 1368.

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