UA funds
You finance UA spend for live games and get repaid from cohort revenue.
What you get
- Faster payback on the capital you lend, because studios test more creatives
- Joint case studies and webinars
For the people who back game studios
Your studios ship more ads. Your capital works harder.
Refer your portfolio studios to Layer. They get credits, a year-1 discount and a launch kit to make video, playable and static ads faster. You get better-performing studios.
Creative test · week 2
ExampleHook B · fail-then-winWinner
Video 15s · 9:16
11.4IPM
Playable · level 3 puzzle
Playable · 30s
9.2IPM
Hook A · character reveal
Video 15s · 9:16
6.8IPM
Static · key art v2
Static · 1:1
3.9IPM
- $250-$1,000
- in welcome credits per studio
- 15%
- off a studio's first year, paid annually
- 10%
- of year-1 ARR for professional services partners
- Free
- to join, with no minimums or quotas
How it works
Three steps, no fees
- 01
Apply
Tell us about your fund, firm, agency or company and the studios you work with.
- 02
Get your partner code
We send you a partner code, an intro template and a one-pager to share with your studios.
- 03
Your studios activate perks
Studios sign up with your code and get the full perk package, plus a 1:1 creative onboarding session.
Who it's for
Built around how you back studios
Every incentive goes to your studios, and you benefit when they perform. We pay referral partners no commissions and no revenue share.
Gaming VCs
You back studios from prototype to soft launch.
What you get
- A ready-made perk for your portfolio-support page
- Studios that reach soft launch with a tested creative pipeline
Other service providers
You serve mobile game studios in any capacity, and we're here for you too. Think MMPs and analytics, ad networks, publishers, LiveOps and monetization tools, consultants, accelerators and game communities.
What you get
- A perk to offer every studio you work with
- Co-marketing: joint webinars, case studies and events
- A listing as a Layer partner
- A direct line to the Layer team for studio intros
Professional services partners
Doing hands-on work in Layer for your clients? We'll pay you for your time.
If your team makes ads, playables or creative tests in Layer for your clients, become a professional services partner and earn a share of the revenue you bring in.
For UA and creative agencies, outsourcing and art studios, and freelance UA or creative consultants.
Revenue share
10% of year-1 ARR bookings from every client you bring to Layer, paid quarterly.
Access to Layer
Your creative and UA team gets access to Layer to produce for clients.
Deal registration
Register a client with us and it's yours for 90 days. If they sign, you get 10% of year-1 ARR bookings.
Layer certification
Training that makes your team the go-to Layer experts.
Partner directory
We send studios that want hands-on help to you.
Studio perks
What your studios get
Every studio new to Layer gets the core package. Credits scale with the funding the studio has raised, and each kind of partner adds its own launch perks.
Every studio gets
Welcome credits
By the funding it has raised.
$250
under $500K raised
$500
$500K-$2M
$1,000
$2M+
Portfolio discount
15% off year 1, if paid annually.
1:1 creative onboarding
A creative onboarding session with the Layer team.
Plus, by who referred them
Referred by a gaming VC
Early-stage games
Soft-launch creative kit
On a paid plan.
Fundraising creative pack
Trailer and key art for your next pitch deck.
Partner earns: No fees
Referred by a UA fund
UA fund portfolios
Launch kit
First batch of video, playable and static ads built with Layer's team, on an annual plan.
Partner earns: No fees
Referred by any other service provider
Service provider clients
Launch kit
First batch of assets provided by Layer, in the format that fits the service provider best.
Partner earns: Incentive structure mutually agreed
Credits expire after 90 days and can only be used on Layer. A studio in several portfolios gets one perk package.
Trusted by
Layer powers creative production for 400+ studios, including these. Your portfolio joins them.
Questions partners ask
Do partners get paid a referral fee?+
UA funds and gaming VCs don't. There's no commission or revenue share. For other service providers, we agree an incentive structure together. All of the value goes to your studios as credits, a discount and a launch kit. You benefit through their results: more creatives tested, lower CPIs and faster payback.
What's the difference between a referral partner and a professional services partner?+
Referral partners introduce studios and their studios get the perks. Professional services partners do hands-on work in Layer for their clients, so we pay them 10% of year-1 ARR bookings from the clients they bring in. Clients of services partners get welcome credits, onboarding and extra CU: +10% on monthly plans, +15% on annual plans.
What does it cost to join?+
Nothing. There are no fees, no minimums and no quotas. We sign a short, no-fee partner agreement with Layer AI Inc.
Are there partner tiers?+
No. Every partner gets the same program, and every referred studio gets the same perk package. Only the welcome credits vary, based on the funding the studio has raised.
Which studios qualify?+
Studios in your portfolio or client base that are new to Layer. Existing customers can get the year-1 discount on their next renewal year. Welcome credits are for new customers only.
How does attribution work?+
Studios sign up with your partner code, or you intro them to us by email. A studio in several portfolios gets one perk package.
How long does the discount last?+
The 15% portfolio discount applies to the first year when the studio pays annually. After that, the studio moves to standard pricing at renewal.
Do you share studio data with partners?+
No. Studio data stays with the studio. We don't share it with partners.
What can studios make with Layer?+
Video, playable and static ads for user acquisition, plus concept tests before a game is in production. Studios produce and iterate on creatives in Layer, then test them in their ad networks.
Do credits expire?+
Yes. Credits expire after 90 days, have no cash value and can only be used on Layer.
I'm already a Layer investor. Can my portfolio join?+
Yes. Your studios get the same perk package. Apply with the "Existing Layer investor" option and we'll send you an intro template.
Back your studios with better ads
Apply in a couple of minutes. Partnering is free, and we follow up with your partner code and kit.