What the Panel Does
Layer runs inside Premiere Pro as a UXP panel. Generation happens against the sequence you are already cutting — no export, no upload, no second application.
Generate video and audio in the timeline Describe a shot or a sound and generate it without leaving the edit. The result comes back ready to drop into the sequence.
Edit the active clip with a prompt Select a clip, describe the change, and get a new version back. No round trip through another tool.
Reframe, upscale, and cut out Recompose or extend a clip for a vertical placement, raise the resolution of footage that was never shot for the format you need, or lift a subject off its background.
Every model, one panel Kling, Minimax, Veo and the rest of the video catalogue sit behind the same prompt box, alongside image and audio models. Switching models is a dropdown, not a new subscription.
One session with the rest of the team Every generation is saved to a Layer session you can open in the browser, so a cut assembled in Premiere and the creative it came from live in the same place.
Why Layer + Premiere Pro
Video is the highest-performing format in mobile game UA — TikTok, Instagram Reels, YouTube Shorts, and in-app video networks are where installs happen. But video production is bottlenecked by visual asset creation: every trailer needs background plates, every ad needs hook frames, every video needs thumbnails.
The panel puts that production inside the edit. Generate a hook frame, reframe a clip for vertical, upscale a plate, and keep cutting — for UA managers running performance campaigns, that means more creative tested and more winners found.
UA Video Ad Production
UA video ads demand constant fresh creative. Layer + Premiere Pro streamlines the production pipeline:
Hook Frame Generation The first 1–3 seconds determine whether users watch or scroll. Generate dozens of opening-frame concepts in Layer — dramatic character moments, gameplay highlights, curiosity-driven compositions. Import the best into Premiere Pro as opening graphics.
End Card Variations Generate end card designs with different CTA layouts, reward presentations, and app store badges. Test which end card converts best without redesigning from scratch.
Thumbnail Testing Create 20+ thumbnail variations for video ads. Thumbnails drive click-through on many platforms — Layer makes it easy to test systematically.
Visual Theme Variations Generate the same game concept with different visual treatments — dark/moody, bright/energetic, character-focused, gameplay-forward. Build each into a separate Premiere Pro sequence and test which theme drives installs.
Game Trailer Production
For trailers and promotional videos, Layer generates the visual assets that sit alongside gameplay footage:
Background Plates Generate atmospheric background imagery for title sequences, transition frames, and chapter cards.
Character Art for Compositing Generate character poses and action shots as transparent PNGs. Layer them over gameplay footage in Premiere Pro for cinematic trailer moments.
Title Card Concepts Explore visual treatments for title cards, feature callouts, and text overlay backgrounds. Generate variations at speed, then pick the best for your edit.
Promotional Graphics Generate key art variations, event banners, and promotional imagery that complements your trailer edit.
Multi-Format Video Production
Different platforms need different video formats. Layer helps you produce visual assets for every format:
TikTok and Reels (9:16 Vertical) Generate vertical compositions — character close-ups, dramatic gameplay moments, and visual hooks sized for vertical video.
YouTube (16:9 Landscape) Background plates, thumbnails, and title cards at standard landscape resolutions.
Square (1:1) Assets for feed-based video placements on Facebook and Instagram.
Generate all format variations in a single Layer session, then build Premiere Pro sequences for each platform.
Batch Production Workflow
For teams producing video creative at scale:
- Define visual themes and concepts for the next testing cycle
- Generate all visual assets in Layer using batch generation — backgrounds, characters, hooks, end cards
- Export as PNG at sequence resolution
- Import into Premiere Pro template projects
- Build multiple video variations by swapping visual elements
- Export and push to ad networks
Creative strategists define the concepts, UA managers can execute variations using this templated approach.
The Layer API enables automated asset generation for studios producing video at high volume.
Generating Outside the Edit
The panel is one way in; the other is the asset pipeline that feeds an edit. Generate in Layer at your target video resolution (1080p, 4K), export as PNG with transparency, and import into Premiere Pro as graphics layers. No special configuration — Layer's output is standard image formats that Premiere Pro handles natively.
For teams producing UA video ads at scale, Layer + Premiere Pro is the production pipeline that turns creative concepts into testable video variations in hours instead of days.