AI for Licensed IP, Toys & Collectibles

Built for the teams behind

Toy linesGame franchisesTrading card gamesFigures & collectiblesAnime & animationSports & athletesLicensing agencies

Imagine your IP on Layer

Five iconic kinds of IP. One platform.

Five original franchises we built to show what Layer does for yours, from toy aisle to trading card to Roblox.

Toy & fashion brands

Doll

Outfit drop

Playset box

Dress-up playable

Glamline

An original fashion-doll line

A new collection every season, from one approved doll
Outfits, playsets and packaging in every colourway
Unboxing Shorts, Roblox outfits and a dress-up playable

Die-cast & vehicle lines

Racer #07

Chase variant

Collector box

Racing game

Turbo Trucks

An original die-cast and night-racing line

Hundreds of liveries and chase variants in one batch
Premium die-cast, collector cases and garage dioramas
A night-racing game and launch-day reveal clips

Game franchises & mascots

Hero pose

Level key art

UA video ad

Roblox speed game

Dash Armadillo

An original speed-mascot franchise

Key art and poses that stay true to the mascot
UA videos, playables and LiveOps events
A Roblox speed-sim activation and merch art

Trading card & creature games

Creature

Evolution

Ultra rare card

Booster pack

Critter Clash

An original creature-collecting card game

Creatures, evolutions and full card sets in one style
Booster packs, collector boxes and set-reveal Shorts
Anime-style key visuals and a digital card game

Sports games & athletes

Player

Card pack

Season key art

Match-day Short

Pro Pitch

An original football sports game

Season launch key art and player-card packs
Match-day Shorts while the moment is live
Store art, trailers and event creative every week

Yours is next

Bring one property. We’ll build its first collection, card set or playable before the call.

Contact sales

It stays your IP

Protection built into every asset

The five things licensing and legal teams ask first.

Game avatar On-model

Circuit 13 brand rules

Character proportions

Brand colours only

No banned poses

Legal line on packaging

Audit logToday

MayaTurbo Trucks packaging v3

10:42 · GPT Image 2

LeoCritter Clash card set 1–60

10:15 · FLUX.2

Licensee ACircuit 13 city banner

09:58 · Gemini 3.1

PriyaGlamline spring doll approved

09:31 · Review

SOC 2 Type IICustomer data is never used to train foundation models

GlamlineBrand team · 6 people

Turbo TrucksBrand team · 4 people

Circuit 13 licensee kitLicensee A · 2 people

Licensee only

Toy & product design

From sketch to a 3D toy concept

Explore a whole line before anyone sculpts or tools a thing.

Sketch or brief

01 · Sketch or brief

Start from a sketch, a brief or your existing art.

Concepts

02 · Concepts

Dozens of on-brand directions in minutes.

Turnaround

03 · Turnaround

Front, side and back views, checked.

3D model

04 · 3D model

A textured model to review in the round.

Colourways

05 · Colourways

Every variant and edition from one design.

Packaging & promo

06 · Packaging & promo

Box art, retail and launch content.

Glamline “Deep Sea Couture”: the next collection, from first sketch to finished doll and box.

Circuit 13 collector figure: a textured 3D model from one image, reviewed in the round.

Turbo Trucks: a night-racing game built from the die-cast line’s own designs.

Toy-line examples made in Layer.

Built for every kind of IP

Whatever your IP is, Layer speaks it

Pick yours.

Franchise key art and digital collectibles

Game franchises

Your franchise in every game, ad and season.

UA ads and playables on the franchise’s style
Event and LiveOps art for every season
Brand activations and avatar items in Roblox

Made in Layer

Every product, every channel, every world

One IP, one look, everywhere it shows up.

A boxed collectible figure with cards and packaging — **Collector’s edition** · figure, box and cards

Licensee kit · every asset a partner needs

One campaign on billboards and transit across a city — **Every territory** · one master creative

In-game key art and digital collectibles — **Games** · key art and digital collectibles

Trading card set — **Trading cards** · full sets in one style

Figure turnaround — **Figures** · turnarounds and 3D

Plush concept — **Plush** · new lines from one design

Roblox avatar item

Roblox · avatar items and activations

What you can make

One IP. Every format.

Image, video, 3D, Shorts, playables and games, all on your look.

Sketch

4 views

Mesh

Retexture

3D generation

Toy and figure concepts reviewed in the round, before sculpting or tooling.

Concept

Colourway

Packaging

Card art

Image

Product concepts, colourways, packaging, card art and e-commerce shots.

Reveal

Unboxing

Trailer

Video

Product reveals, unboxing-style clips, character animation and trailers.

Drop

Reveal

3 days

Shorts & social

Drops, collector reveals and countdowns for TikTok, Reels and Shorts.

Tap to play

Playables

Interactive brand games and playable ads from your IP.

Avatar item

Brand world

Digital collectible

Roblox & games

Avatar items, brand activations and digital collectibles.

Scale & speed

A whole collection, not one asset at a time

Collection briefHero artPackagingRetailSocialRun

Spring

Summer

Autumn

Winter

Workflows

One collection brief makes the whole launch suite, every season.

#1

#2

#3

#4

#5

#6

#7

#8

#9

#10

#11

#12

Templates & batch

Full card sets, every colourway, every edition in one run.

US

Japan

Germany

Brazil

Same character. Scenes, seasons and cultural details adapt.

Localisation

One master creative for every territory, the character identical everywhere.

Trends (beta)

Ride collector and fan trends while they’re hot.

Booth banner

Event exclusive

Event social

Live events

Convention booths, retail activations and in-game events on the same look.

Brand team · Monthly

Licensing · Monthly

Licensee A · Weekly

Usage limits, no seats

Brand, licensing and partner teams in one workspace, on budget.

Licensed collectibles kept in a locked glass vitrine inside a vault

Security

Your IP stays yours.

Built for the most protected characters in the world, and the legal teams behind them.

SOC 2 Type IIIndependently audited security controls.

Your IP never trains anyone else’s modelCustomer data is never used to train foundation models.

Data stored in the EUCustomer data is stored in the European Union.

SSO, SAML and SCIMSign-in and provisioning through your identity provider.

Role-based access and audit logEvery asset, run and approval on record.

DPA and security review supportHelp for your legal and security teams.

Your stack

Works where your teams already work

Design, video, 3D and engineering teams get Layer inside the tools they already use.

3D and engines

Models and textures for the tools your 3D and game teams use.

BlenderMayaUnityUnreal Engine

Design

Packaging, key art and UI inside your design files.

PhotoshopFigma

Video

Shots and clips straight into the timeline.

After EffectsPremiere Pro

Review

Share and approve where the team already talks.

SlackChrome

Automation

Run whole collections from code or your AI assistant.

Layer MCP (Claude)REST API & CLI

Questions IP owners ask

Will our IP train someone else’s model?

No. Customer data is never used to train foundation models, and your Reference Sets stay private.

Can Layer design physical toys?

Layer takes you from sketch to concepts, turnarounds and a textured 3D model to review. Manufacturing files and engineering stay with your product team.

How do we keep licensees on-brand?

Give them a finished kit, or access to your Reference Set in their own project.

Who owns what Layer produces?

You do. Outputs from your workspace belong to your company.

How is it priced?

By usage in Creative Units, with no seat fees.

From sketch to shelf to screen.