Layer for mobile games
Fresh UA creative. Every LiveOps event. Game art at live pace.
Layer is AI for mobile games: the ads that buy your players, the events that keep them and the art they collect, made in one place on your own style. 300+ AI models, trained reference sets and workflows your whole studio can run.
No seat fees. Start free, or let us show it on a game like yours.
- game studios on Layer
- 400+
- AI models in one place
- 300+
- more creative output, same team
- 3-5x
- seat fees, so everyone creates
- None
Three engines
A live game runs on three engines. Layer feeds all of them.
Acquisition, LiveOps and the content players collect each want new art every week. Your artists keep the direction; Layer takes the repetition.
01 · User acquisition
Refresh winners before fatigue sets in
A mobile ad wears out in 5-14 days, and a free-to-play title can need 200+ variations a month. Connect your ad network, start from the creative that is winning, and fan it out into ranked variants the same afternoon.
- The agent reads campaign results from AppLovin, Meta, Google Ads and TikTok
- One concept becomes new backdrops, palettes, poses and copy in one run
- Every variant is scored against your brand rules before anyone opens it
- Teams make 5-8x more variations per sprint
Ad variationsUA video adsLocalized UA creativesPlayable ad creatives
AppLovin · last 7 days
WinnerKnight hero · sunset
IPM 14.2CTR 3.1%
VariantsSorted by score
949188837602 · LiveOps
Ship the whole events calendar from one brief
Seasonal events, limited-time offers and battle passes each want banners, pop-ups, store tiles and loading screens, and the window between plan and launch keeps shrinking. Build the event pack once as a workflow; the next event is a run, not a project.
- Publish the workflow and producers run it like an app: type the event, press Run
- A trained reference set keeps the same characters, every event, every year
- The cost in Creative Units shows before the run starts
- Event data in, refreshed assets out the same day
Easter huntAprShipped
Summer cruiseJulShipped
HalloweenOctRunning
Winter festDecQueued
Event packWorkflow
Event
Halloween
Reference set
Royal cat
Placements
Store bannerPop-upShop tileLoading screen
120 CURun
Store bannerPop-upShop tileLoading screen03 · In-game art
One approved asset, every skin, colour and tier
Skins, items, frames and badges: a successful free-to-play title never stops needing them. Train a reference set on the art your director approved, then let one run produce the colourways, seasonal themes and rarity tiers around it.
- Reference sets trained on your own art, private to your workspace
- A prompt template fans out every combination of frame, colour and tier
- Art directors review a scored batch, not a thousand loose files
- Exports drop into Unity, Unreal and your 3D pipeline
Foster frames
Prompt template
{frame} in {tier} finishRarity tiers
Common
Rare
Epic
LegendaryFaction colours
Federation
Raiders
NavyAnd the storefront
Test more icons and screenshots, more often
Your store page is the last ad a player sees. Make the variant sets that real A/B testing needs: new icons, screenshot treatments and feature graphics, sized for every store and market.
- Icon variants that keep your character and change the hook
- Screenshot sets in every treatment you want to test
- Feature graphics for editorial placements
Icon test
A
B
C
DScreenshot sets
Set ASet BSet CFrom one title to a portfolio
A workspace per title, one view of them all
Each game keeps its own reference sets, workflows and budget, so a title's look never leaks into the next. The publisher keeps one contract, one invoice and one view of spend across every studio.
Merge adventureWeekly events and UA refreshes2279,840of 12,000
Tactics RPGGacha frames and seasonal skins1757,210of 10,000Space strategySoft launch, store tests832,650of 5,000
Match-3 puzzleLiveOps calendar and store art1244,380of 6,000No seat fees
Pay for what you make, not for who makes it
Layer charges in Creative Units for the generations you run. There is no per-seat licence, so the artist, the UA manager, the producer and the designer all work in the same place, and the bill follows output rather than headcount.
See pricing- Artists and art directors
- UA managers and creative strategists
- LiveOps producers
- Marketing and community teams
- Growth and ad monetization leads
- Game designers
Built for unreleased titles
Your next title stays yours
A leaked character can undo months of launch planning. Layer is SOC 2 Type II certified, the first gaming-focused generative AI platform to achieve SOC 2.
Access
4 controls
Single sign-on
Google, Microsoft, Okta, Azure AD and any SAML 2.0 provider
SCIM provisioning
People join and leave with your identity provider
Role-based access
Separate roles for artists, art directors and admins
Audit logs
Every generation and every change, on the record
Data
4 controls
SOC 2 Type II
Independently audited controls, report on request
No training on your work
Customer data is never used to train foundation models
Data residency
Customer data is stored in the European Union
Workspace isolation
Prompts, assets and outputs stay inside your workspace
Mobile studios on Layer
400+ studios create on Layer, from hyper-casual teams to the largest mobile publishers. Across our case studies, studios report 3x to 8x production throughput.
+240%
300%
2800+
80%Questions mobile studios ask
How does Layer help a UA team beat creative fatigue?+
Mobile ads wear out in 5-14 days. Connect your ad network and the agent sees which creative is winning; one run then turns that concept into new backdrops, palettes, poses and copy, each scored against your brand rules. Teams test more concepts and iterate on winners without adding headcount.
Can Layer keep thousands of assets consistent with our game's style?+
Yes. Train a reference set on your approved art and every generation draws on it, from character skins to UI elements. Prompt templates, workflows and batch runs carry the same set across a whole asset list.
Is Layer safe for unreleased titles?+
Layer is SOC 2 Type II certified, the first gaming-focused generative AI platform to achieve SOC 2. Customer data is never used to train foundation models, and your prompts, assets and outputs are never shared with other customers. SSO, SCIM and role-based access keep each title to the people working on it.
How is Layer priced for a game studio?+
By usage, in Creative Units, not by seat. Artists, UA managers, marketers, producers and designers can all work in Layer without a licence each, and volume plans are on the pricing page.
Which AI models can we use?+
300+ AI models across image, video, 3D and audio, from Google, OpenAI, Black Forest Labs, Kling, Runway and more. New models land in the same place, so a workflow can swap one node for a better model without being rebuilt.
We publish several games. How does Layer handle that?+
Give each title its own workspace, with its own reference sets, workflows and budget. The publisher sees spend across all of them and keeps one contract and one invoice.
Put your next season on Layer
Start free with your team, or book a demo and we'll run it on a game like yours.