Layer for digital advertising
More concepts in test. Every placement filled. Every client on-brand.
Layer is AI for digital advertising teams. Agencies and in-house ad teams take one approved concept into every placement, market and test cell, with 300+ AI models in one workspace, Reference Sets that keep each client on-brand, and no seat fees.
- 300+ AI models for image, video, 3D and audio
- Customer data is never used to train foundation models
Concept volume
Test more concepts than your channels can tire of
Ad platforms reward fresh creative, and the team with more concepts in test finds the winner first. Layer takes a strategist's brief to a reviewable set in minutes, so testing is limited by ideas, not by production.
- A strategist on Layer
- 50-100concepts a day
- The same strategist, by hand
- 5-10concepts a day
Placements
One concept, every placement
Approve the concept once. Reframe crops or outpaints it to every shape a channel asks for, keeping the subject where you composed it, and runs as a batch across a whole set.
- Vertical, square and landscape for paid social and video
- Standard display sizes, from medium rectangle to mobile banner
- Outpainting extends the scene, so a tall cut is never a crop of a wide one
Play free9:16Stories, Reels, TikTok
Play free4:5Feed
Play free1:1Feed, carousel
Play free16:9In-stream video
Play free1.91:1Link ads
Play free300x250Medium rectangle
Play free728x90Leaderboard
Play free320x50Mobile banner
Localization
A winner in one market, ready for the next
Localization multiplies a global campaign's creative needs 10-20x. Layer keeps the art and rewrites the headline and the call to action for each market, in every placement, from one approved concept.
12versions of one concept: 4 markets by 3 placements
See localized UA creatives
Video ads
Video ads without a motion queue
Generate shots from a prompt or a still, then cut the ad in the same workspace: voiceover, music and captions on one timeline, and one cut reframed for every placement.
- Kling, Veo, Runway, MiniMax and more behind one prompt box
- Voiceover, sound effects and music generated beside the picture
- Captions on the timeline, reframed with the cut
Creative testing
Refresh the winner before it tires
A winning ad loses its edge fast. Layer makes the next round while the current one is still working, so a fresh variation is ready when the numbers turn.
- before a winning ad starts to tire
- 5-14 days
- more ad variations per sprint
- 5-8x
- Every output scored against your brand rules as it lands, so review starts with the strongest
- Second- and third-round variations on a winning hook the day it wins
- One variable per cell (hook, background, character, call to action) for clean reads
- Trends, in beta, shows the hook structures working in your category
Client workspaces
A workspace per client, one view of the agency
Each client gets an isolated workspace with its own members, Reference Sets and Creative Unit budget, so competing accounts never meet. The agency keeps one parent view of access, spend and billing across all of them.
- Reference Sets trained on each client's brand art keep outputs on-brand from the first take
- Freelancers and client reviewers join a workspace without a seat to buy
- Roles decide who sees which client, and the audit log records every generation
Integrations
Inside the tools ad teams already use
Layer works where the brief, the layout and the edit already live, so generated work arrives without an export and re-import.
FigmaGenerate and place art on the canvas where layouts and storyboards live.
PhotoshopYour selection is the mask, and each result lands as a new layer.
Premiere ProGenerate, reframe and upscale clips inside the sequence you are cutting.
After EffectsGenerate plates, elements and sound into the composition you are animating.
ChromeSave reference ads and images from any site straight into Layer.
SlackMention Layer in a thread, and the variants land beside the request.
Security
Ready for your clients' security review
Pre-launch campaigns and licensed IP need more than a consumer tool. Layer is built for the questions a client's legal and procurement teams ask.
- SOC 2 Type IIIndependently audited controls for enterprise procurement
- No training on client workCustomer data is never used to train foundation models
- Workspace isolationOne client's assets never reach another's outputs
- Data residencyCustomer data is stored in the European Union
- SSO, SCIM and rolesYour identity provider decides who reaches which client
- Audit logWho generated what, when and with which settings
On Layer
Trusted by 400+ studios, including these game publishers.
Questions ad teams ask
How many more ad variations can a team make with Layer?+
Teams on Layer make 5-8x more ad variations per sprint. A creative strategist can take 50-100 concepts a day from brief to review, against 5-10 by hand. That volume is what makes structured testing practical: more cells, cleaner reads and faster refreshes.
Does Layer make video ads, or only statics?+
Both. Generate static ads, short-form video, animated assets and art for playable ads in one workspace. Video models such as Kling, Veo and Runway sit beside the image models, and the timeline editor cuts generated shots, voiceover, music and captions into a finished ad, reframed for each placement.
How does Layer protect client IP?+
Layer is SOC 2 Type II certified, and each client can have its own isolated workspace with role-based access, SSO and an audit log. Customer data is never used to train foundation models, and one client's assets never reach another's outputs, which suits pre-launch campaigns and licensed IP.
Will Layer replace our creative team?+
No. Layer takes the repetitive production: variations, resizes, localized versions and first cuts. Your strategists and designers keep the ideas, the art direction and the call on what ships, and spend more of their week on the decisions that move performance.
How does pricing work for an agency with many clients?+
Layer charges in Creative Units for what you generate, with no per-seat fees, so strategists, designers, freelancers and client reviewers can all have access. A workspace per client keeps assets, Reference Sets and budgets apart, and a parent account keeps billing in one place.
Can we localize a campaign that is already winning?+
Yes. Keep the approved art and have Layer rewrite the headline and call to action for each market, then reframe every version for each placement. A campaign that works in one region is ready for the next in hours, with your team reviewing every version before it ships.
Put more concepts in market this month
Book a demo and we'll run one of your briefs through every placement and market, or start free and try Layer on your next test.