Game teams sit on mountains of strong still images — key art, character renders, store screenshots, generated concepts — while their UA and social pipelines demand video. Commissioning motion work for every variation is slow and expensive, and generating video from text alone often drifts away from the art you already approved.
Image to Video on Layer closes that gap. Feed it a still image and a short description of the motion you want, and it produces a video clip that stays true to your source art. With first-frame and last-frame conditioning, you decide exactly where a clip starts, where it ends, or both — the model handles everything in between.
Key Capabilities
Animate any still image Turn key art, screenshots, marketing renders, or images generated inside Layer into motion. The source image anchors the look, so the video keeps the characters, style, and composition you approved.
First-frame and last-frame conditioning Provide a start frame, an end frame, or both. This is the difference between hoping a generation lands and directing it — perfect for clips that need to begin on a hero shot or resolve on a logo frame.
Access to leading video models Generate with video models including Veo 3.1, Seedance, Kling, and Wan — part of the 149+ AI models available across image, video, 3D, and audio in one Layer workspace. Compare outputs and pick the model that fits each brief.
Prompt-directed motion Describe camera movement, character action, or environmental effects in plain language. The image supplies the visuals; your prompt supplies the direction.
One workspace, image to video Because image generation and video generation live in the same platform, you can generate a still, refine it, and animate it without exporting files or switching tools.
How It Works
Upload or pick your image Bring in existing art or select an image you generated in Layer. Use it as the first frame, the last frame, or supply both to bracket the clip.
Describe the motion Write a short prompt for what should happen — a slow push-in, a character turning, embers drifting through the scene. Choose the video model you want to generate with.
Generate and iterate Layer produces the clip in your workspace. Run variations, swap models, or extend the result into a longer cut, all in the same place your team reviews and organizes assets.
Built for Game Production
UA video ads from approved art Turn the static creatives already winning in your campaigns into video variants. Because the clip starts from your exact image, brand and character fidelity carry over automatically.
Live-ops and event content Animate seasonal key art and event splash screens into short promos for in-game news feeds, app store pages, and community channels — without opening a new production cycle.
Social and store presence Convert screenshots and feature art into motion for social posts and store listings, keeping a steady stream of fresh video without a dedicated motion team.
Trailer and pitch material Rough out cinematic beats from concept art to explore pacing and shots before committing animation resources.
Layer is trusted by 300+ game studios and entertainment brands, including Zynga, SciPlay, Huuuge Games, and Machine Zone. Start free, animate your first image, and see how fast stills become motion.