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Creative Automation
For High-Velocity
Entertainment Brands

Scale UA, LiveOps, and IP content — without sacrificing quality or creative control.

Start for free

Contact Sales

Trusted by 10,000+ artists, producers, and growth teams building high-volume, on-brand content at scale — View success stories

Built to accelerate production and reduce complexity.

Layer helps studios turn ideas into live, performance-ready content without scaling headcount or outsourcing.

Without Layer

Total time: 22 weeks

Ideation

2 weeks

Manual sketching

Slow iterations

Ideation

2 weeks

Manual sketching

Slow iterations

Conception

3 weeks

Back-and-forth revisions

Limited prototypes

Conception

3 weeks

Back-and-forth revisions

Limited prototypes

Production

8 weeks

Manual asset creation

Slow personalization

Production

8 weeks

Manual asset creation

Slow personalization

Integration

2 weeks

Manual importing

Faster conversions

Integration

2 weeks

Manual importing

Faster conversions

Testing & LiveOps

3 weeks

Limited test assets

Slow updates

Testing & LiveOps

3 weeks

Limited test assets

Slow updates

Marketing

4 weeks

Few creative versions

Manual editing

Marketing

4 weeks

Few creative versions

Manual editing

Finding a Winner

22 weeks

Missed momentum

Late scaling decisions

Finding a Winner

22 weeks

Missed momentum

Late scaling decisions

With Layer

Total time: 5 weeks

77% faster

Ideation

2 days

AI-powered concepts

Instant variations

Ideation

2 days

AI-powered concepts

Instant variations

Conception

1 week

Rapid prototyping

Auto-storyboards

Conception

1 week

Rapid prototyping

Auto-storyboards

Production

2 weeks

Bulk generation

Instant variants

Production

2 weeks

Bulk generation

Instant variants

Integration

2 days

Direct engine sync

Automated workflows

Integration

2 days

Direct engine sync

Automated workflows

Testing & LiveOps

3 days

100+ variants/day

Real-time updates

Testing & LiveOps

3 days

100+ variants/day

Real-time updates

Marketing

1 week

50+ creatives/hour

Multi-platform

Marketing

1 week

50+ creatives/hour

Multi-platform

Finding a Winner

5 weeks

Scale winners fast

Signal-based optimization

Before Layer

Traditional Workflow

User Acquisition Scale

UA Variant Volume

Iteration Speed

Ideation Breadth

Validation Cost

Iteration Time

Production Scaling

Daily Asset Output

Live Ops Throughput

Live Ops Reach

Operational Mode

Before Layer

Traditional Workflow

25–40 UA assets per cycle. 3–5 markets.

Limited testing capacity

Weeks per iteration

2–3 concepts explored Early lock-in

High sunk cost

1–2 weeks per cycle. Manual revisions

Requires more headcount. Style drift risk

Dozens at best

1 event per cycle. Limited regions

Single-region focus

Discrete launches

After Layer

Automated and Scaled

200–500 UA assets 10–20 markets

+500–1000% more UA variants

Days per iteration

10–20 concepts tested +400–700% concepts explored

Early validation, low sunk cost

−70% iteration time Automated workflows

+1000% daily asset output Same team, on-brand consistency

Hundreds of assets per day

+200% Live Ops output

Multi-region by default

Continuous refresh

Purpose-Built
for Professionals

Layer is designed to support professional artists, designers, marketers and producers - no AI expertise required.

Flexible & Future-Proof

Layer fits seamlessly into your workflow. Because it’s model-agnostic, you don’t have to keep learning new tools.

Learn More

Enterprise-Ready & Scalable

Layer offers brand compliance confidence to multi-studio, multi project organizations. Deploy AI responsibly, securely, and at scale.

Start for free

Keep Your Tools.
Add More Power.

Layer works seamlessly with industry-standard tools so you can keep using what’s familiar, while accelerating workflows with AI.

Get started free

Photoshop

Illustrator

Premiere Pro

Blender

Maya

Unreal Engine

Unity

Figma

How does Layer work?

Getting started with Layer is easy (and free), just create an account and check out our documentation and video guides.

Visit Documentation

2:00

Layer Overview

Layer Documentation

Trusted by 300+ leading
entertainment brands
worldwide.

Layer powers the scalable creative systems behind high-velocity entertainment brands reaching millions.

Visit Customers

Start creating at the speed of demand.

Talk to sales

Start for free

548 Market St, PMB 40092, San Francisco CA 94104

LAYER

RESOURCES

COMPANY

LEGAL

Acceptable Use Policy

LAYER

RESOURCES

COMPANY

LEGAL

Acceptable Use Policy

548 Market St, PMB 40092, San Francisco CA 94104

LAYER

RESOURCES

COMPANY

LEGAL

Acceptable Use Policy

548 Market St, PMB 40092, San Francisco CA 94104

Creative Automation For High-Velocity Entertainment Brands

Built to accelerate production and reduce complexity.

Built to accelerate production and reduce complexity.

Purpose-Builtfor Professionals

Flexible & Future-Proof

Enterprise-Ready & Scalable

Keep Your Tools. Add More Power.

How does Layer work?

Layer Overview

Layer Documentation

Trusted by 300+ leading entertainment brands worldwide.

Start creating at the speed of demand.

Creative Automation
For High-Velocity
Entertainment Brands

Purpose-Built
for Professionals

Keep Your Tools.
Add More Power.

Trusted by 300+ leading
entertainment brands
worldwide.