Playable Ad Generation is LIVE in Layer!
Your Layer Agent now builds fully production-ready playable ads, with real mechanics, fail states and pacing. No hidden fees. No black box. Just playables ready to ship.
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Layer Update (Sep ’26) - Plugins, models, and faster finds
This week was a big one for sitting inside the tools you already use, and for stuffing Layer with fresh models. Photoshop’s native plugin is live, Blender early access is open, and the model shelf filled up again across 3D, video, music, and speech.
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The New Layer Is Here: Why We Rebuilt Creative Production From the Ground Up
For the past several months, we've been rebuilding Layer. Not a redesign, a rethink. Instead of a tool you operate, Layer is now an agent you direct.
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Introducing Layer MCP: Your Creative Engine, Inside Every AI You Use
Introducing Layer MCP: Your Creative OS, Inside Every AI You Use Imagine a future where you could brief a campaign and immediately get production-ready creative back without switching tools, or
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GDC 2026 Recap: How AI Workflows Are Transforming UA Creative Production for Game Studios
GDC 2026 Recap: How AI Workflows Are Transforming UA Creative Production for Game Studios GDC 2026 felt… different. Not because of flashy announcements or breakthrough demos. But because of what
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Layer Update (Feb '26) Workflows, Rich Exports, New Models, GDC 🚀
February was a month of meaningful upgrades across Layer . New models landed, the export experience got a full overhaul, workflow tooling became shareable and smarter, and we kicked off the year on
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IP-Consistent AI Generation for Game Studios: The Complete Guide (2026)
What Is IP-Consistent AI Generation? IP-consistent AI generation is the ability to produce creative assets using AI that maintain: Character identity Art style integrity Brand guidelines Color
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Google Nano Banana 2 🍌 & ByteDance SeedDream 5 Lite Are Now Live on Layer
Production-Grade AI Image Generation and Editing for Game Studios Layer’s AI image generation stack just expanded. We’ve added four powerful new models to the platform: Google Gemini 3.1 Flash Image
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How Game Studios Choose a Creative Automation Vendor for UA and LiveOps (2026 Guide)
How Game Studios Choose a Creative Automation Vendor for UA and LiveOps (2026 Guide) Best Creative Automation Software for Game Studios: UA & LiveOps Vendor Guide (2025) Learn how to evaluate and
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Layer Update (Jan ‘26) - Scaling UA Creatives with Workflows
From Foundations to Scale Hello 👋 After a short break over the holidays - and several important updates behind the scenes - we’re back with our first monthly update of the year. For those who’ve been
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PGC London 2026 Recap: The Year UA Could Become Good, Fast, and Cheap
PGC London 2026: The Year UA Could Become Good, Fast, and Cheap Pocket Gamer Connects London is always intense. This year was no different. Over two packed days, the Layer team met with studios,
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