The loop between creative production and creative performance is broken at most studios. Ads ship, results land in dashboards, someone exports a spreadsheet, and weeks later the takeaways — maybe — reach the people making the next batch. By then the market has moved and the learnings are stale.
Connectors close the loop inside Layer. Plug in AppLovin, Meta, Google Ads, TikTok Ads, Chartboost, and Sensor Tower, and the Creative Agent sees campaign and creative performance directly — so the next batch learns from the last one. Google Drive, Miro, and Slack connectors tie Layer into the tools where your team already works. Connectors are in beta.
Key Capabilities
Ad network performance, in context Connect AppLovin, Meta, Google Ads, TikTok Ads, and Chartboost so campaign and creative results are visible where creative gets made — not three tools away.
Market intelligence via Sensor Tower Bring Sensor Tower data into the workspace so competitive and market context sits alongside your own performance when planning the next round of creative.
An agent that reads the scoreboard The Creative Agent uses connected performance data when ideating and generating. Winning hooks get extended, losing directions get dropped, and iteration becomes evidence-based by default.
Asset flow with Drive and Miro Import source material from Google Drive and Miro boards, and export finished assets back. Layer slots into your existing file and whiteboard workflows instead of replacing them.
Slack notifications Route notifications to Slack so the team hears about completed generations and agent runs in the channel where work already gets discussed.
How It Works
Connect your accounts Authorize the connectors you need — ad networks for performance data, Drive and Miro for assets, Slack for notifications. Role-based access controls who can connect what.
Let the data flow in Campaign and creative performance becomes available to the Creative Agent and your team inside Layer, scoped to your workspace and never used to train foundation models.
Generate the next batch, informed Brief the agent as usual. It factors in what performed, proposes creative that builds on the winners, and the loop from results to new assets shrinks from weeks to a session.
Built for Game Production
UA iteration at test-cycle speed The fastest UA teams win by iterating on evidence. Connectors make every creative batch a response to real performance instead of a guess.
Creative strategy with market context Sensor Tower data plus your own campaign results gives strategists the full picture — what the market rewards and how your creative stacks up — in the same place they brief the agent.
Pipelines that respect your stack Source art lives in Drive; concepts live on Miro boards; conversations live in Slack. Connectors mean adopting Layer doesn't mean abandoning any of them.
Enterprise-grade from day one Connected data is protected by SOC 2 Type II controls, SSO/SCIM, role-based access, and exportable audit logs — the requirements 300+ game studios and entertainment brands already hold Layer to.
Connectors turn Layer from a generation tool into a performance-aware creative pipeline. Connect an account and watch the next batch get smarter.