UA teams know the pattern: a creative format catches fire, the studios that spot it early ride cheap installs for weeks, and everyone else arrives after saturation. Spotting the trend is only half the problem — deconstructing why it works and producing your own version usually takes long enough that the window closes.
Trends compresses that whole cycle into Layer. Trending UA creatives arrive already analyzed and broken down by structure, trending keywords stream in from social platforms, and remixing a trend with your own project assets is a single step. Trends is in beta.
Key Capabilities
Trending creatives, decoded Browse what's working in UA right now — not as a raw feed, but analyzed and broken down by structure, so the mechanics behind a winning ad are legible at a glance.
Structural breakdowns you can act on Each trend is decomposed into its working parts. Instead of eyeballing a competitor's ad and guessing, you get the anatomy: the pieces you'd need to build your own version.
Remix with your assets Apply a trend's structure to your own game. Your characters, your world, your project assets — poured into a format the market has already validated.
Trending keywords from social platforms Pull trending keywords from Meta ad rankings, TikTok, and YouTube straight into your prompts, so the language of the moment makes it into the creative.
Detail view to new session Open any trend's detail view and remix it into a new session in one motion. From "that's interesting" to "we're generating our version" without leaving the flow.
How It Works
Browse what's trending Scan the trending UA creatives and keywords Layer has surfaced and analyzed. Filter to what's relevant for your genre and goals.
Open the breakdown Dive into a trend's detail view to see its structure — the elements that make it work and how they fit together.
Remix into a session Remix the trend into a new session with your project assets attached. Generate your version, refine it with the agent, and ship while the trend is still climbing.
Built for Game Production
UA creative with a head start Every batch begins from formats the market has already rewarded. Your team's creativity goes into the twist, not into rediscovering the template.
Faster response to format shifts When a new hook takes over the charts, the time from spotting it to testing your own take is a session, not a sprint.
On-brand by construction Because remixing runs through your Projects and reference assets, chasing a trend never means abandoning your game's look.
A shared radar for the team Strategists, artists, and the Creative Agent all see the same analyzed trends, so "what should we try next" starts from evidence everyone can inspect.
Trends puts the market's creative pulse inside the tool where you make creative. It's one more reason 300+ game studios and entertainment brands run UA production on Layer.