AI tools have a memory problem at the title level. Every session starts cold: the style guide gets re-explained, the right references get re-attached, and the agent that nailed the brief yesterday knows nothing about it today. Multiply that across a portfolio of games and consistency becomes a full-time job.
Projects give every title a home. A Project holds the per-title instructions and assets that keep the Creative Agent on brief — one project per game, so output stays consistent every run, for everyone on the team.
Key Capabilities
Per-title instructions Write down how this game looks, sounds, and speaks — once. The agent reads those instructions on every run in the project, so briefs start from your standards instead of from zero.
Everything for the title, grouped Projects collect files, reference sets, workflows, and trends in one place. The character library, the approved ad formats, the workflow that renders icons — all scoped to the game they belong to.
Curated agent context You decide what the agent should always consider: curate an explicit agent-context subset from the project's contents. The agent gets the signal, not the noise.
Project members Add teammates to the project so artists, marketers, and producers work from the same instructions and assets. New joiners inherit the full setup on day one.
Consistency across the portfolio One project per game means a match-3 title and a strategy title never share context by accident. Each game's identity stays intact no matter how many run in the same workspace.
How It Works
Create the project Set up one project per game title. Write the per-title instructions that define the game's style, tone, and constraints.
Fill it with the title's world Add files, reference sets, workflows, and trends. Curate the agent-context subset — the material the agent should treat as always-relevant. Invite project members.
Generate on brief, every time Run sessions and agent briefs inside the project. Every generation inherits the title's instructions and references automatically, so run one and run one hundred look like the same game.
Watch the Projects walkthrough
Built for Game Production
Live-ops without drift Monthly events, weekly offers, seasonal reskins — recurring content is where style drift creeps in. Project instructions hold the line across every cycle and every contributor.
UA teams on the same page as art teams Performance marketers generate in the same project as the artists who defined it, so ad creative inherits the approved look without a review round-trip.
Multi-title studios Studios running several games keep each title's context sealed. Switching projects switches the whole creative brief, instantly.
Onboarding and handoffs A well-curated project is the brief. New team members and external partners generate correct output from their first session because the context is in the workspace, not in a document nobody reads.
Projects are how 300+ game studios and entertainment brands keep AI production consistent at portfolio scale. Set one up per title, and staying on brief stops depending on memory.